Jakub Linowski

Toronto, Canada Founder @ GoodUI.org Joined about 9 years ago

  • 18 stories
  • Posted to Desktop vs. Mobile: Amazon's Account Creation, in reply to Jim Silverman , Oct 01, 2019

    You really think so? My working assumption was that the differences were more likely a symptom of heavy experimentation that Amazon is known for. .

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  • Posted to Amazon's Beautifully Designed And Failed Three vs. Two Column Layout Experiment, Sep 24, 2019

    Amazon found the courage to run a beautiful a/b test where they put their old three column product page layout against a new two column one. Although the two column layout was arguably more beautiful with the addition of white space, margins and shadows, it was nevertheless rejected.

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  • Posted to What Makes The Best Product Page Template?, Sep 20, 2019

    I am starting work on a GoodUI design system with the goal of providing designers, marketers and product owners with access to the best (highest converting) screen templates. Here is the tip of the iceberg with a potential starter GOOD Product Page Template (Figma) based on analyzing 6 product pages from: Amazon, Zalando, Booking, Airbnb, Etsy and Bol. Thoughts?

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  • Posted to Booking.com Just A/B Tested And Leaked This Pulldown Menu UI Change, Mar 26, 2019

    Instead of using 2 layered pulldowns, they decided to go with incremental controls (think small "+" and "-" buttons). Although we don't have access to the actual experiment, from this leak we still learned some critical things:

    1. it was a/b tested (since we have varying screenshots from the same day)
    2. the decision (weeks later after initial detection)

    We can learn a lot from companies that are running experiments ...

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  • Posted to We AB tested having a sticky add to cart button (sticky won), Feb 13, 2019

    Awesome work! We have 4 test results in favor of this pattern over at https://goodui.org/patterns/41/ - predicting a positive outcome. :) I would love to include your test result to strengthen the predictive power of this pattern even further.

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  • Posted to Reverse Engineering Facebook.com’s Homepage Design Optimizations, Jul 31, 2018

    Facebook is known to run countless online experiments – most of which are kept secret. Luckily for us we have the Internet Archive that allows us to pry into these possible design optimizations.

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