You really think so? My working assumption was that the differences were more likely a symptom of heavy experimentation that Amazon is known for. .

Amazon found the courage to run a beautiful a/b test where they put their old three column product page layout against a new two column one. Although the two column layout was arguably more beautiful with the addition of white space, margins and shadows, it was nevertheless rejected.

I am starting work on a GoodUI design system with the goal of providing designers, marketers and product owners with access to the best (highest converting) screen templates. Here is the tip of the iceberg with a potential starter GOOD Product Page Template (Figma) based on analyzing 6 product pages from: Amazon, Zalando, Booking, Airbnb, Etsy and Bol. Thoughts?

Instead of using 2 layered pulldowns, they decided to go with incremental controls (think small "+" and "-" buttons). Although we don't have access to the actual experiment, from this leak we still learned some critical things:

1. it was a/b tested (since we have varying screenshots from the same day)
2. the decision (weeks later after initial detection)

We can learn a lot from companies that are running experiments ...

Awesome work! We have 4 test results in favor of this pattern over at https://goodui.org/patterns/41/ - predicting a positive outcome. :) I would love to include your test result to strengthen the predictive power of this pattern even further.

Facebook is known to run countless online experiments – most of which are kept secret. Luckily for us we have the Internet Archive that allows us to pry into these possible design optimizations.