Alexander S. K.

Alexander S. K.

New York Design Director Joined about 7 years ago

  • 1 story
  • 1 upvote
  • Posted to HP has a new logo, in reply to Hypno Buddha , Apr 05, 2016

    I hope you're trolling.

    6 points
  • Posted to "Dear Tim Cook", in reply to Jeremy Olson , Mar 25, 2016

    Glad to have it confirmed. As a fellow big brother I bet you're proud of her. She's definitely going places (if the internet sewage commentariat doesn't kill her spirit along the way, that is, haha). I wish I could draw like that at 15. Big ups to her!

    1 point
  • Posted to "Dear Tim Cook", in reply to Nic Trent , Mar 24, 2016

    Cool. I edited my comment as well. I don't think this is an ad in any way. To me it reads as pure joy and enthusiasm for creating stuff.

    1 point
  • Posted to "Dear Tim Cook", Mar 24, 2016

    I don't know about you guys, but that double em dash in Cook's response really stood out to me.

    12 points
  • Posted to Ask DN: Advice on transitioning design team to Sketch?, Sep 12, 2015

    To answer your questions:

    • Once the transition was completed, was there a huge benefit in having your workflow run on Sketch instead of another tool?

    I think the biggest benefit was in time spent making changes. In our previous Photoshop workflow (especially pre smart objects and states of smart objects) making a change to a navigation element that existed in 25 PSD files was just a nightmare. Symbols and object styles makes it easier to work iteratively even as the project grows, whereas previously it felt like the longer the project went on the more painful it was to change stuff. The fact that asset exporting is a breeze and that it's pretty developer friendly as well was also a big benefit and time saver.

    • How hard was the transition? Did you take the time to proactively update existing files/templates/resources, or did you just start anew and recreate as needed?

    I work for a studio, so we just picked a few new small projects to begin with and started transitioning to Sketch for more and more projects as we became more comfortable.

    • Has it been a blessing or a curse when looking for new hires (attracting new talent with the “latest” tools vs. training someone who hasn’t used it before)?

    In my experience, people who are well versed in other design software (PS, Illustator, InDesign etc) can pick up Sketch pretty quickly. It just takes a while to get familiar with the keyboard shortcuts and some of the concepts, but it's pretty easy and self-explanatory.

    At the end of the day it's all about picking the right tool for the job though. Photoshop is great at photo retouching and painting, Illustrator has superior vector illustration tools and type control, InDesign is great for print and text-heavy stuff whereas Sketch is a a great tool for multi-page/state web and app design (although Photoshop has been closing that gap more and more recently)

    3 points
  • Posted to The Grid: Certainly Misguided, Probably a Scam, in reply to M. Appelman , Aug 30, 2015

    Then they should fire the people doing marketing.

    2 points
  • Posted to ASK DN: What's the fascination with Sketch?, in reply to Rob Gill , Nov 21, 2014

    I've used Photoshop since 1998, mainly for web design. I switched to Sketch relatively recently (when 3.0 came out) and there is no way I'm going back to Photoshop for web design. It's just not the right tool for the job. I still use Illustrator for heavy vector stuff, and Photoshop for photo stuff, but Sketch is now my main tool for anything UI/web related.

    No regrets.

    2 points
  • Posted to A decent redesign of the Photoshop UI, Sep 10, 2014


    1 point
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