Alejandro Largo

Alejandro Largo

Lead Designer at Paddle8 Joined about 7 years ago

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  • Posted to Show DN: My thesis project for the Masters in Branding at The School of Visual Arts: The rebranding of Occupy Wall Street, in reply to Drew Shimomura , Aug 04, 2014

    Hi Drew, thank you for your comment and for starting the conversation.

    The reason we decided to have the unequal symbol as our main mark is because at the core Occupy is provocative, and this symbol suggests that occupy is exposing greed and corruption, as well as opposing economic injustice. The way we have used it, implies that the economic inequality the Zuccotti park occupiers were denouncing, still prevails. But we are going a step beyond of just denouncing and we are proposing a platform for people to join in and take action for real change. This is at the core of the new strategy. People need to trust that occupy will provide a clear, actionable path towards a solution.

    Thanks again!

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