Craig Frost

Craig Frost

Designer & Strategist Joined over 7 years ago

  • 3 stories
  • Posted to Show DN:, in reply to Zach Cole , Aug 25, 2016

    Hey Zach!

    Appreciate the kind words - thanks so much.

    Great point on the Next/Prev links - it was an 11th hour decision that I probably should have thought through a little better, or at least been more obvious in communicating the action: 'jump down to next case study' or similar.

    I wanted to avoid JS on the site, hence the lack of carousel, and thought it would be nice to provide breathers between the services/processes/principles sections. Will revisit this in time I'm sure.

    I had originally published with images, but had a mad moment where I wanted to make the site tiny in size, so replaced with SVGs - I'm likely to reverse that decision, particularly whilst I'm looking for a new opportunity.

    Strangely enough, I'd been playing with various patterns prior to the Simple redesign, as I wanted things to feel a little 'squishy' and 'human'. It was more inspired by Frank Chimero's piece in The Manual, but I did see the Simple redesign before publishing, and rather than prompting me to remove, it affirmed that it did indeed make things feel a little more fun, and human.

    I love constructive comments and critique - it's easy to design in a vacuum, but it's much better when we don't. Would be great to have a chat about your work/industry/anything sometime - if you're up for a chat drop me a line at

    Thanks again, and have a great day!

    0 points
  • Posted to Show DN:, Aug 23, 2016

    Hey all,

    Super (super) simple one-pager thrown up in a couple of hours so that my website wasn't a single sentence in the corner of the screen anymore (which it had been for far too long).

    I've just moved to London and am looking for a new design challenge, drop me a line if you have (or know of any) good opportunities! London or remote, full-time or freelance.


    0 points
  • Posted to There is no grid, Jun 10, 2016

    Design != Art.

    We use systems because they make sense. Different for the sake of different is trivial at best, dangerous at worst.

    Having said that, if the work isn't commercial, or the work is just for you, go nuts.

    2 points
  • Posted to Instead of buying a men’s shirt you’ll eventually throw out, put $30 here, Oct 08, 2015

    One of the most worthwhile posts I've seen here. A shame that it's been dismissed by some of those in the community, but terrific that it brought attention to the fact and inspired action.

    3 points
  • Posted to Text-only sites?, Aug 15, 2015

    Posting this for fun, but it's significance cannot be overstated:

    NPR's text only version of their site

    9 points
  • Posted to We Don’t Need More Designers Who Can Code, Jun 11, 2015


    6 points
  • Posted to Ask DN: What books are you reading right now?, Mar 30, 2015
    0 points
  • Posted to show DN: Designer Digest, in reply to Teodorik Mensl , Feb 13, 2015

    Thanks, Teodorik.

    I'll definitely take a look at that heading size.

    Reducing it has quite an impact on the balance of the whole site, without changing the typeface, so this might not happen for a few days, whilst I play around.

    1 point
  • Posted to show DN: Designer Digest, in reply to Daniel Fosco , Feb 12, 2015

    Thanks Daniel,

    I'll bump everything down a little and look at colors when back at my desk. It's a bit of an experiment with over-the-top-editorial that might have gone a little too far.

    1 point
  • Posted to Ask DN: Designers who can code: how much time do you spend designing vs developing?, Feb 07, 2015

    As some others have said, I also design entirely in the browser, only using Sketch to create icons.

    When it comes to the web, it would appear that the browser is, increasingly, the tool for the job, especially considering the effect different browsers and resolutions can have on the overall design.

    0 points
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