David Hoogland

David Hoogland

Founder / Designer Moonbase Co. Joined almost 4 years ago via an invitation from Kelly S. David has invited Arden de Raaij, Joost Berg, Amros Karbor, Ahmet Yalcinkaya, Robbert Roost

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  • 75 comments
  • 399 upvotes
  • Posted to Ugmonk SEVEN YEARS!, in reply to Jeff Sheldon , Sep 16, 2015

    You are very welcome! It looks incredible once again. Amazing job! Be very proud of yourself! =)

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  • Posted to Ask DN: Best proposal design software for agencies?, Apr 20, 2015

    This one passed here on DN a few days ago: https://getbeagle.co/ haven't really tried it out yet.

    Or you could check out nusii http://nusii.com/ which is what I'm trying out at the moment and I'm pretty chuffed so far. You can add portfolio items or images, and save templates and all that.

    Good luck with your search.

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  • Posted to A book about minimal living, in reply to Gonçalo Morais , Jan 09, 2015

    And sharing. =)

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  • Posted to Site Design: Moonbase.co, Jan 06, 2015

    Hi Andrew thanks for that. Sometimes you forget certain design decisions in the process so it can be refreshing to hear this kind of feedback just to make sure you still understand the choices you took. And sometimes things start for a reason, but after a few iterations lose the initial meaning you had but you keep working on it.

    I chose the colour blue because it's a NASA kind of colour. To me it felt the most "space agency" kind of colour of the different colours I tried. I'm not sure if I understand your question about the hover colour though. Most of the blue is just to emphasize something, make it all a bit more scannable.

    I agree with the icons. I designed the icons specifically for the way I wrote the copy on the website right at the start of the design process, but the copy has changed quite a bit so now they don't really connect anymore. I am working on a whole bunch of space icons which will replace the current set.

    I added the hover on the process section just to add an element of focus but in the most subtle way I could think of. It feels a bit zen to me. Also, I feel that the products & partners section has a different use. At the moment it has no copy explaining anything (yet), so again, this was the most subtle and simple way of showing the products & partners. I added the hover effect because with most logo's it's unclear who the company is.

    I'm not a copy writer, but writing the copy for our website has been an interesting learning curve which I intend to keep practicing every day. Like I said before, I'm really trying to stay clear of "noise". I noticed that writing space clichés quickly turned copy into noise just for the sake of being spacey. No need for that.

    Thanks a bunch for your kind words Andrew! I hope my replies kinda made sense. =)

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  • Posted to Site Design: Moonbase.co, Jan 06, 2015

    Hi everybody. I'm looking for some constructive criticism. Since I used to work for an agency the whole portfolio thing is a bit complicated, but... we've done quite a few projects last year so I will be adding work on the website soon, it just takes a lot of time. I will also be adding articles soon and all that. For now I'm just curious what you think of the overall design and copy. The main aim is to get people to call me or email me. I wanted to show that I take focus, clarity, and simplicity serious in the overall design and copy. Trying to take as much "noise" away as possible. Can't wait to hear what you guys think of it.

    For those taking the time to write something, thanks a lot! It's very much appreciated! =)

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  • Posted to Ask DN: What do you listen to when designing, in reply to David Barsky , Dec 19, 2014

    Ah cheers for that! Just made a new playlist with the recommendations from you guys. Awesome! Thanks! =)

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  • Posted to Ask DN: What do you listen to when designing, in reply to Edwin de Jongh , Dec 18, 2014

    Added it to the list. Gonna listen when I get home.

    Thanks for taking the time to tell me that! =)

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  • Posted to Ask DN: What do you listen to when designing, Dec 18, 2014

    Tycho, boards of canada, Monument Valley soundtrack, and anything that autoplays after that (rdio).

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  • Posted to Typographic logo design process?, Dec 03, 2014

    Pen & paper, then illustrator.

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