5 comments

  • matt michelsonmatt michelson, 9 months ago

    If you think you need a writer, you need a writer. If you don't think you need a writer, you really need a writer.

    Please just hire a writer.

    5 points
    • John Moore Williams, 9 months ago

      ^ this

      signed, a writer

      2 points
    • Sandro Cantante, 9 months ago

      I completely agree with this. The same way in which a designer is the best pick to, well, design, a copywriter will always be the best and obvious choice to write copy. However, sometimes, due to budget or team limitations, hiring a copywriter isn't an option, and that's the scenario that I tried to covered on the article. That's why there's no happy outcome in any of of those options.

      0 points
  • Taurean BryantTaurean Bryant, 9 months ago

    Since a copywriter usually is, literally, the person who ends up writing the copy, and not someone who does it for a living, the option of having a dedicated professional for this task alone won't be considered here.

    I don't understand the point of this…?

    1 point
    • Sandro Cantante, 9 months ago

      Well, it's just that the person who writes the copy is often not a professional who only writes the copy (which is named "copywriter"), but a team member that has another job (designer or developer, as mentioned, for instance) that has to deal with it at some point. Having a copywriter is the ideal scenario, but it's not that common, so it wasn't considered as an option for that hypothetic situation.

      0 points