If you think you need a writer, you need a writer. If you don't think you need a writer, you really need a writer.
Please just hire a writer.
signed, a writer
I completely agree with this. The same way in which a designer is the best pick to, well, design, a copywriter will always be the best and obvious choice to write copy. However, sometimes, due to budget or team limitations, hiring a copywriter isn't an option, and that's the scenario that I tried to covered on the article. That's why there's no happy outcome in any of of those options.
Since a copywriter usually is, literally, the person who ends up writing the copy, and not someone who does it for a living, the option of having a dedicated professional for this task alone won't be considered here.
I don't understand the point of this…?
Well, it's just that the person who writes the copy is often not a professional who only writes the copy (which is named "copywriter"), but a team member that has another job (designer or developer, as mentioned, for instance) that has to deal with it at some point. Having a copywriter is the ideal scenario, but it's not that common, so it wasn't considered as an option for that hypothetic situation.