2 comments

  • Andrew C, 5 months ago

    Interesting article. Jobs to be Done and Design Thinking as a way to help laypeople understand the depth of design as a tool.

    1 point
  • Corin EdwardsCorin Edwards, 5 months ago

    Cool write up. I do feel that design thinking is starting to fatigue outsiders and not doing much for our practice either.

    JTBD might be a better bridge between us.

    0 points