32 comments

  • Joshua TurnerJoshua Turner, almost 2 years ago

    Eli Schiff is out there typing up a storm as we speak

    28 points
  • Des DevDes Dev, almost 2 years ago

    When your digital business is doing well, you can do whatever you want with your brand. It just doesn't matter.

    18 points
  • Christopher ComeauChristopher Comeau, almost 2 years ago

    The logo itself is interesting and distinct, but the type is pretty generic and the branding is kind of Uber-ish overall. It's better than before, though, and that's still progress so I'm on board.

    8 points
  • Lee Fuhr, almost 2 years ago

    Nailed it, IMO. Garsh, everyone's always got their pitchforks at the ready.

    6 points
  • Philip A, almost 2 years ago

    Compared to the previous logo, it's so much harder to know what Unsplash is about: https://cdn-images-1.medium.com/max/2000/1*mMuDegU4A8vuo4DZnxhs1Q.jpeg

    5 points
  • Andrew C, almost 2 years ago

    It still looks like a camera to me. The older style w the big ass flash.

    I liked the rationale. The rebrand is overall stronger than the generic camera icon, but still ultimately too generic. A rare miss by Mackey Saturday.

    For the icon itself the uplifted square almost looks like an i or something... but it has no adherence to a grid. And the general glyph is abstracted beyond meaning. That's why there's 6 "things" people see in it.

    The brand treatment is also quite generic as a knockout over a photo. That approach actually makes sense for Unsplash (which focuses OTHERS creativity). But recently both Squarespace and Uber used this exact approach in their refreshes. The last thing you want in a big brand redesign is a "also-ran" feeling. At least this rationale wasn't claiming to embody the spirit of NYC or some bs like Squarespace tried.

    Love Unsplash—and it's better than before, but ultimately still a bit too generic for me.

    3 points
  • Aaron Wears Many HatsAaron Wears Many Hats, almost 2 years ago

    Is Uber the new Apple when it comes to finding someone to copy a design from?

    Surely companies that have a name that starts with 'U' can do something more than making their logo a square 'U'.

    3 points
  • Adam SzakalAdam Szakal, almost 2 years ago

    People acting like Uber invented the square 'U'-symbol

    1 point
    • Account deleted almost 2 years ago

      Nobody is acting like that. Their logo, typography and tone are damn near identical to Uber's and the treatment of the logo on images is almost exactly the same, thats why people are comparing it.

      4 points
  • Jesse BrackJesse Brack, almost 2 years ago

    Huh

    0 points
  • Nicholas BurroughsNicholas Burroughs, almost 2 years ago

    I wonder if there would be as much feigned outrage over these types of rebrands if they just switched the fucking logo and didn't write an entire story on it. It always feels like it's the empty words/meaning that upset everyone but instead of mentioning that they attack the actual visual/execution.

    As usual, the most ridiculous part about this rebrand is the reaction.

    0 points
  • Jamie Diamond, almost 2 years ago

    You know...I'm sure, internally, the goals for a rebrand were quite clear, but in how "simplistic" and "interpretive" their new logo is, you lose any sort of meaningful communication.

    "What is it?"

    If I don't know who this brand is already, this new logo tells me nothing. Nothing in the App Store. Nothing on a billboard, or at an event they're sponsoring. They could just as easily be making water sealant as they could be hosting stock imagery.

    It fails the central job of a logo: telling me what the hell you are.

    0 points
    • Michael CookMichael Cook, almost 2 years ago

      I prefer when that is the central job of an app icon, and sometimes logos do this too but the central job of a logo is probably more to be a distinctive symbolic 'sponge' to invest value into over time.

      I'd bet that most logos do not convey any significant amount of function/purpose.

      3 points
    • Account deleted almost 2 years ago

      Does Target sell targets? Does Nike sell swooshes?

      7 points
      • Jamie Diamond, almost 2 years ago

        Yes, and those brands are also household names that can bank on their name recognition. Unsplash doesn’t really have that outside of a vertical core of creators.

        -2 points
        • Account deleted almost 2 years ago

          They weren't when they started. Logos don't have to look like what they represent. I think you're getting logos and icons confused.

          6 points
  • Norm Sheeran, almost 2 years ago

    I like it, my only criticism is, it doesn’t convey the company message as well as the original.

    0 points
  • Account deleted almost 2 years ago

    looks like an Ü.

    Ünsplash.

    0 points
  • Account deleted almost 2 years ago

    Am I the only one who see cyclops?

    0 points
  • Account deleted almost 2 years ago

    lol. As someone said on that Squarespace post, this is Uber's best rebrand yet.

    Honestly though this logo is terrible.

    -1 points