32 comments

  • Joshua TurnerJoshua Turner, 11 months ago

    Eli Schiff is out there typing up a storm as we speak

    28 points
  • Des DevDes Dev, 11 months ago

    When your digital business is doing well, you can do whatever you want with your brand. It just doesn't matter.

    18 points
  • Christopher ComeauChristopher Comeau, 11 months ago

    The logo itself is interesting and distinct, but the type is pretty generic and the branding is kind of Uber-ish overall. It's better than before, though, and that's still progress so I'm on board.

    8 points
  • Lee Fuhr, 11 months ago

    Nailed it, IMO. Garsh, everyone's always got their pitchforks at the ready.

    6 points
  • Philip A, 11 months ago

    Compared to the previous logo, it's so much harder to know what Unsplash is about: https://cdn-images-1.medium.com/max/2000/1*mMuDegU4A8vuo4DZnxhs1Q.jpeg

    5 points
  • Andrew C, 11 months ago

    It still looks like a camera to me. The older style w the big ass flash.

    I liked the rationale. The rebrand is overall stronger than the generic camera icon, but still ultimately too generic. A rare miss by Mackey Saturday.

    For the icon itself the uplifted square almost looks like an i or something... but it has no adherence to a grid. And the general glyph is abstracted beyond meaning. That's why there's 6 "things" people see in it.

    The brand treatment is also quite generic as a knockout over a photo. That approach actually makes sense for Unsplash (which focuses OTHERS creativity). But recently both Squarespace and Uber used this exact approach in their refreshes. The last thing you want in a big brand redesign is a "also-ran" feeling. At least this rationale wasn't claiming to embody the spirit of NYC or some bs like Squarespace tried.

    Love Unsplash—and it's better than before, but ultimately still a bit too generic for me.

    3 points
  • Aaron Wears Many HatsAaron Wears Many Hats, 11 months ago

    Is Uber the new Apple when it comes to finding someone to copy a design from?

    Surely companies that have a name that starts with 'U' can do something more than making their logo a square 'U'.

    3 points
  • Adam SzakalAdam Szakal, 11 months ago

    People acting like Uber invented the square 'U'-symbol

    1 point
    • Account deleted 11 months ago

      Nobody is acting like that. Their logo, typography and tone are damn near identical to Uber's and the treatment of the logo on images is almost exactly the same, thats why people are comparing it.

      4 points
  • Jesse BrackJesse Brack, 11 months ago

    Huh

    0 points
  • Account deleted 11 months ago

    looks like an Ü.

    Ünsplash.

    0 points
  • Norm Sheeran, 11 months ago

    I like it, my only criticism is, it doesn’t convey the company message as well as the original.

    0 points
  • Arsenije CaticArsenije Catic, 11 months ago

    Am I the only one who see cyclops?

    0 points
  • Jamie Diamond, 11 months ago

    You know...I'm sure, internally, the goals for a rebrand were quite clear, but in how "simplistic" and "interpretive" their new logo is, you lose any sort of meaningful communication.

    "What is it?"

    If I don't know who this brand is already, this new logo tells me nothing. Nothing in the App Store. Nothing on a billboard, or at an event they're sponsoring. They could just as easily be making water sealant as they could be hosting stock imagery.

    It fails the central job of a logo: telling me what the hell you are.

    0 points
    • Michael CookMichael Cook, 11 months ago

      I prefer when that is the central job of an app icon, and sometimes logos do this too but the central job of a logo is probably more to be a distinctive symbolic 'sponge' to invest value into over time.

      I'd bet that most logos do not convey any significant amount of function/purpose.

      3 points
    • Account deleted 11 months ago

      Does Target sell targets? Does Nike sell swooshes?

      7 points
      • Jamie Diamond, 11 months ago

        Yes, and those brands are also household names that can bank on their name recognition. Unsplash doesn’t really have that outside of a vertical core of creators.

        -2 points
        • Account deleted 11 months ago

          They weren't when they started. Logos don't have to look like what they represent. I think you're getting logos and icons confused.

          6 points
  • Nicholas BurroughsNicholas Burroughs, 11 months ago

    I wonder if there would be as much feigned outrage over these types of rebrands if they just switched the fucking logo and didn't write an entire story on it. It always feels like it's the empty words/meaning that upset everyone but instead of mentioning that they attack the actual visual/execution.

    As usual, the most ridiculous part about this rebrand is the reaction.

    0 points
  • Account deleted 11 months ago

    lol. As someone said on that Squarespace post, this is Uber's best rebrand yet.

    Honestly though this logo is terrible.

    -1 points
    • Joshua Newton, 11 months ago

      Really? At first the un-familiarity hits you, but I it's definitely doing it's job of being distinctive. I really like it.

      2 points
      • Account deleted 11 months ago

        I'm really not a fan of the shape, which is really all it is. Mackey Saturday's work is usually world class but this just seems like he kinda phoned it in.

        2 points
    • Steven CavinsSteven Cavins, 11 months ago

      a person holding their arms outstretched

      I'm dying over here.

      11 points
    • Tait BrownTait Brown, 11 months ago

      Damn, that was me and I was about to copy/paste my comment until I saw this.

      1 point