Brand Identity Guidelines StoryChief

over 1 year ago from , Developer and co-founder StoryChief

We just released our own Brand Identity Guidelines. At StoryChief we value the importance of branding from the beginning. Actually, we created our mascot and designs before even writing one single line of code. Today, we value that even more. Constant brand identity improvement pays off a lot!

We also added our mission and core values since they are a big factor in building out our brand.


  • Ariel VerberAriel Verber, over 1 year ago

    StoryChief logo has two animated versions. Use whenever you need to get that little more attention to the logo

    Trying to read and go through your brand identity guidelines which is a long document with long text and images.

    Fixed animated Logo on the top left of the screen: "WELL HELLO SIR!"

    1 point
    • Jordan IsipJordan Isip, over 1 year ago

      Completely agree. That animation is fun but gets tiring after a few loops and quite distracting from the actual content. IMO, it would be great to see that animation once and then shown again only on hover.

      0 points
    • , over 1 year ago

      You're right, we changed it!

      2 points
  • Samantha CoughlinSamantha Coughlin, over 1 year ago

    There's some great thinking behind these guidelines, and I think it's laid out really well! Congrats!

    However, I recommend that you check through all the copy again as there are a number of spelling mistakes detracting from the content.

    0 points