I think this is Uber's best rebrand yet.
Black and white, Sans-serif. thank u, next.
whenever design is "inspired by nyc" it's almost always black and white and i have no idea why.
It took me awhile to figure out what was new about this. Not bad, but a bit generic. I'm not really getting the big NYC-specific vibe outside of a few photos with NYC as the backdrop?
The geometric motiongraphics were neat but fell a part a bit in static images.
I'm with you
Let's be iconic and unique, just like literally everyone else
Edit: I'd also like to comment that the 'Square' / 'Space' flipping square graphic to justify the design is extremely reminiscent of the ridiculous pepsi style guide https://farm4.static.flickr.com/3342/3269617727_626cb09f5a.jpg
Agreed. Most of the large brands today are wearing the same sans-serif now, we should be seeing to see another post-modernesque departure soon. Either brands will become obsolete or designers need to reinvent identity. I sound like Eli.
I can hear/smell Eli Schiff around the corner preping an blogpost series about this...
On one hand im really really happy that Collins didn't do this because SS's branding is already really nice, on the other hand, this is a bit dull.
I'm confused. Seems like they are spending no time in real desing and all the time in justify their bland design
My thoughts exactly. Looking at the latest Dropbox refresh I see it's used around the platform. Lately I see a lot of nice design which is just that, nice design, without specific function and without solving a specific problem.
Hah. So what happend to the website?
I am so dizzy.
I like it, reminds me of the Dropbox study. like the brutal feel + motion but wonder how it fits with customers. ++ Did you work with DIA on this? I love their work.
Yep DIA posted about the work on social yesterday.
I personally like the super minimal color palette and type with the use of motion to bring it alive BUT I don't get who this is for or how they'll use motion in reality. The motion graphics are fun but don't seem to fit into anything outside of this landing page.
Their copy says 'we're not Silicon Valley', but everything else says the opposite. This may not be accurate, but to me, Squarespace is for folks outside of the NYC and Silicon Valley tech ecosystems that have businesses to run and don't want to worry about managing a website. Trying to connect so deeply to a single city (whether it does that successfully or not) seems counterproductive.
This feels like Squarespace is trying to market to Squarespace, not their actual customers.
This is a disaster