Could you please describe it?
- Read brief
- Pour coffee
- Make the todo
This part is asyncronous
- Start surfing with a concept in mind
Collect reference and kick off the moobard
Research competitors or similar design objectives
Make a competence analysis
Research and or generate brand terms and values
Explore typography and grid systems
Start designing by throwing things in an artboard
Hope for the best
This is how I start my projects but I don't think I could write down my whole decision process, because that's something that varies widely between different projects.