22 comments

  • Ken Em, 1 month ago

    Not brutalist at all.

    31 points
  • Matt WelchMatt Welch, 1 month ago

    Don't confuse brutal with 90s web design. Tottallllly different.

    19 points
    • Jason KirtleyJason Kirtley, 1 month ago

      Agree with Matt here. Retro design is cool when it harkens back to a time when design was cool or interesting. This web design time period was not one of those. The 90's were the lost soul of design, web design was trying to find it's voice in this new thing. This was a serious waste of budget for Adidas.

      3 points
      • djt mr, 1 month ago

        Current fashion trends mean this sits firmly in the 'cool' camp. Look at all the Balenciaga & streetwear aesthetic going on right now, it goes hand in hand with this.

        It is a bit try hard tho

        3 points
      • Matt Ritter, 1 month ago

        I wouldn't say it's a waste of budget. I highly doubt they're actually looking for a high conversion rate — or anything of the sort — with this project.

        -1 points
  • Dirk HCM van BoxtelDirk HCM van Boxtel, 1 month ago

    So. In contrast to how others are choosing to interpret your title, I'm assuming that by "brutal", you're not referring to "brutalist", because it does, indeed, look "brutal", and not "brutalist".

    That sentence was fun to type up.

    Moving on from there, yeah, I see what they went for with this style. It's a bit niche but sites like this were all over the internet within that very particular late90's, early 2000's design. Well, design is a big word.

    Throwing together all these random images with no regard for whether they go together or not. Animated gifs for no reason other than "they look cool".

    Which I suppose is what they're saying about the shoes. "Look at how cool these are!"

    Fair game. I kinda enjoyed the flashback, and appreciate the look of the site :)

    8 points
  • Kip HolcombKip Holcomb, 1 month ago

    Back in my day we called this "hi I'm 12 years old and I'm just learning HTML 1.0 wtf is CSS" design.

    6 points
  • Alec LomasAlec Lomas, 1 month ago

    Sadboys did it first, and better

    2 points
  • Christopher ComeauChristopher Comeau, 1 month ago

    Wow, they really went for it!

    2 points
  • Todd CantleyTodd Cantley, 1 month ago

    It's trying a bit too hard.

    2 points
    • Michael G., 28 days ago

      It looks like they're trying to resemble the style of clothing sold in Urban Outfitter's dwindling guy's section. Have you been in one of those places recently? It's bizarre.

      0 points
  • Lee Beckwith, 1 month ago

    I get it, but it was still painful to look at

    1 point
  • Matt Ritter, 1 month ago

    This is absolute brilliance from a brand awareness standpoint. Props, Adidas.

    1 point
  • Stefano TirloniStefano Tirloni, 1 month ago

    I like it! it reminds me myspace in 2003

    1 point
  • Bree Chapin, 1 month ago

    I kinda love how OTT the site is.

    0 points
  • Aaron Wears Many HatsAaron Wears Many Hats, 1 month ago

    I would have liked it more if the photos in their image galleries were taken with old VGA cameras.

    As camp as the overall design is, I like it. Brings back memories haha

    0 points
  • Julian Baker, 1 month ago

    This website crashed chrome when I tried to close it...

    -1 points
  • Jesse Payne, 1 month ago

    A complete rip-off of the Space Jam website, love it.

    -2 points