• Giovanni HobbinsGiovanni Hobbins, 5 days ago

    I don't always agree with Eli, nor do I always understand his motives and/or the value of his work, but I'm glad there's someone in the design world dedicated to critique for its own sake. I think it's a healthy thing in an industry like ours.

    33 points
    • David ThornDavid Thorn, 5 days ago

      Absolutely healthy.

      4 points
    • Mikael StaerMikael Staer, 5 days ago

      I think you defined the value with the rest of your comment! We need more discussions, debates, criticism. Every industry does. We have food critics, movie critics, fashion critics, etc etc. Graphic Design/Digital Product Design has so few voices in critique.

      I always look forward to Schiff's thoughts, and especially the community's reactions to them.

      10 points
    • Mattan IngramMattan Ingram, 5 days ago

      Completely agree, and I find the way that much of "Design Twitter" and other design communities react to him to be really gross and insulting.

      I always default to kindness and being polite, but can you name any famous or otherwise critic in history who was always kind and polite? Sometimes I think the design world has become overly sensitive to the wrong things. We absolutely should call out injustice, inequality, and poor behavior, but sometimes I think a little bit of friction, raised voices, and passionately disagreeing opinions that aren't overly softened by caveats can be good.

      4 points
  • Jim SilvermanJim Silverman, 5 days ago

    "It barely registers as a logo"

    design praise in 2018.

    11 points
    • Tim SilvaTim Silva, 4 days ago

      LOL, its just like when everyone clearly misunderstood the good old "the best interface is no interface" saying.

      1 point
      • Andrew C, 4 days ago

        That saying is how people bought in to the chatbot UX hellscape we have now.

        3 points
  • John PJohn P, 6 days ago

    Every Eli design tweet is a gift, although I do hope my work never hits his radar.

    8 points
  • Mike RundleMike Rundle, 5 days ago

    This is really outstanding and I think he found/recreated some assets that were nearly impossible to find. I grabbed the book and it's an excellent history that would otherwise have been lost. Highly recommended!

    7 points
  • Allen Djal, 5 days ago

    This is a fantastic analysis! Can't wait for Part II :)

    5 points
  • Mike MulveyMike Mulvey, 5 days ago

    Thorough, as expected from Eli. Good work.

    3 points
  • Adam Fisher-CoxAdam Fisher-Cox, 6 days ago

    I'll reserve judgement until parts 2 and 3 are out, but I don't really understand the point of this being a huge write-up. In part 1, there has been very little criticism and a whole lot of summary of other articles and public knowledge.

    3 points
  • Mikael StaerMikael Staer, 5 days ago

    Man, the actual founder of Uber never gets any recognition. I wonder how he feels about that.

    2 points
  • Jan SemlerJan Semler, 5 days ago

    Still don't know what i should think about Eli.

    -2 points
    • Todd CantleyTodd Cantley, 4 days ago

      A pretentious dude that takes himself too seriously and gravitates towards overly dramatic writing, but also sometimes brings up good points.

      0 points
  • alec salec s, 1 day ago


    -3 points