Sounds obvious but I would make sure your portfolio has relevant projects - that your portfolio looks like the things you want to do.
I think that’s the point of her question.... majority of her existing portfolio has been in web but she is trying to move into brand, product / package design and doesn’t have these relevant projects.
Don't mention other stuff in the portfolio. Self-initiate projects. Call yourself a brand designer. Get on Twitter. Go to meetups. Hand out business cards that say “brand designer”. Soon enough the jobs will roll in.
Ask your friends and family if they need branding done. Do it in your spare time, charge a little bit and then overdeliver.
Start with Spec work