2 comments

  • James Young, 10 months ago

    Feels like a sensible and logical refinement

    7 points
  • Aaron Wears Many HatsAaron Wears Many Hats, 10 months ago

    Clean execution. It reminds me of certain McDonalds stores in Australia rebranding to 'Maccas', to reflect the colloquial name for the shop. If enough customers are already referring to the business as just 'dunkin', then this is a clever move.

    2 points