Sigh the new logos look plain, generic and very boring imo. I don't understand this new logo design trend.. every logo is starting to look the same
I thought this was for a law firm at first.
If you're going to go minimal, at least get your tracking nailed.
Can you see that now?
The way the John Lewis logo looks on the mobile website is really awkward. The word "Partners" ends up microscopic. Upon scroll, the logo changes to an abstract stripe pattern, which looks nicer and more modern. One thing I would've liked to have seen here, is more consideration to how the logo will look in edge case contexts.