I run a company that makes mobile apps for businesses. I'm thinking of re-writing our rushed case studies, and wondered if anyone knows of current best practices?
Our audience is typically product managers/directors and marketing and operations managers/directors. This is for the website.
- Should case studies be a short and snappy, visible without much scrolling?
- How much detail should we go into about the work?
- Should it be inverted pyramid, or Background - Problem - Work - Solution?