apparently people are so hypnotised by current reigning trends that everything that falls off this category is considered brutalism. this is not brutalism. This website just tries to get a head start on upcoming trends. (not referring to specific people in this comment thread, but other places of discussion)
Brutalist websites work because current trends are taking over designers (and users) like parasites and it acts as a sharp, unpleasant contrast to this. Something is deemed beautiful also by how it closely implements current trends. It does that by brutally bending or just breaking rules of aesthetics, providing either too much or too little contrast in repetition, color, whitespace, texture and lines. This website does not. It follows rules of aesthetics very logically. There is bending going on, but it is all in the realm of "beauty".
Brutalist websites are ugly, that's how they work. This website is not, it is taking the next logical step in design trends. But because we are so enslaved by trends, we tend to classify this as brutalist, just because it doesn't fit those current trends.
I like the illustration style. It was inevitable to see texture and visible lines emerging again, after we have had a plethora of soft, Niki de Saint Phalle - esque illustrations for a pretty long time. It is a logical iteration, pretty soon this might be the new normal, as we have seen texturesonmeepleseverywherelately.
I like the illustration style. It was inevitable to see texture and visible lines emerging again, after we have had a plethora of soft, Niki de Saint Phalle - esque illustrations for a pretty long time.
If I didn't know the product already, I wouldn't understand a thing. This product shouldn't be sold by an artsy design, but by a clear message of the features and the product itself imho.
interesting. i thought the messaging was incredibly clear and one of the strongest aspects of the redesign.
Agreed. Initially I didn't notice the logic behind artwork at section 'Version control for Sketch files' , but understood it when I went through it in details and compared how the sections title is explaining the version control in the illustration.
Perhaps, they could be targeting audience who already know about abstract or understand the version control for designs.
The main thing I don't really understand is the mismatch between marketing site and product.
The marketing site is very "ornamental" (as Scott Liang in this thread put it), yet the app is pragmatism in it's fullest form. It's one of the best designed apps out there, I would even say. It becomes full UI chrome and let's me and my work be the focus of attention.
This mismatch already happened with the Dropbox redesign where the "brand" (apart from the illustrations) never influenced the product itself. Is that actually wished for or why does this happen?
Definitely agree with Raphael here. Sometimes it feels that these redesigns are solely done to get attention, and maybe even negative press.
I'm not a fan of Brutalism when it's only an ornamental choice (as it is here). It's the same UX as any other website except much less legible—the graphics hardly support the message at all. It's also mega jarring in relation to the clean design of their actual product.
But I do love the comic book illustrations on the How It Works page. https://www.goabstract.com/how-it-works/
I don't see anything remotely Brutalist about this. Seems to follow the trend of big serifs and sans serif body copy a la Slack etc.
If you mean Brutalist as in purposefully ugly/odd/breaking...I still don't see it.
Standard product/service website, flip flop left/right columns, text on one side, illustration on the other.
This Web Brutalism (which is really just a term emerging because of a misunderstanding of the name "brutalism"; people understanding it as "brutally ugly") is really just an extension of the New Ugly trend that came out of - primarily - Dutch graphic design schools starting about 10 years ago. It finally made it's way to web design.
It's the conscious decision to use quirky, non-conventional typefaces with odd layering and grid breaking. It seems quite random but actually is very deliberate.
True Brutalism would be raw HTML, no ornamentation and no structure (columns, grids) - letting the content flow as the browser reads it.
it's interesting to me how the illustrations still fell chimero-esque in the wake of his absence (they're a little messier but share his fondness for contrasting textures & geometric shapes).
also, this is not brutalism.
I like it, though at first I thought it was Medium :D
More font styles! Please add more font styles...
Very nice. I love the whole "web brutalism" vibe.
Cool redesign, but I don't see how a business can be created from this...
I love abstract and their customer care team is awesome! I think I send them about 2 -3 feedbacks by email each weeks for new features and they are always listening with quick feedbacks! Love working with their app!
I love that bold design aw well <3