apparently people are so hypnotised by current reigning trends that everything that falls off this category is considered brutalism. this is not brutalism. This website just tries to get a head start on upcoming trends. (not referring to specific people in this comment thread, but other places of discussion)

Brutalist websites work because current trends are taking over designers (and users) like parasites and it acts as a sharp, unpleasant contrast to this. Something is deemed beautiful also by how it closely implements current trends. It does that by brutally bending or just breaking rules of aesthetics, providing either too much or too little contrast in repetition, color, whitespace, texture and lines. This website does not. It follows rules of aesthetics very logically. There is bending going on, but it is all in the realm of "beauty".

Brutalist websites are ugly, that's how they work. This website is not, it is taking the next logical step in design trends. But because we are so enslaved by trends, we tend to classify this as brutalist, just because it doesn't fit those current trends.

There are other examples of brutalistwebsites. Just because there is a monospace font and a very hard shadow on a button doesn't classify it as brutalism!

I like the illustration style. It was inevitable to see texture and visible lines emerging again, after we have had a plethora of soft, Niki de Saint Phalle - esque illustrations for a pretty long time. It is a logical iteration, pretty soon this might be the new normal, as we have seen texturesonmeepleseverywherelately.

If I didn't know the product already, I wouldn't understand a thing. This product shouldn't be sold by an artsy design, but by a clear message of the features and the product itself imho.

The main thing I don't really understand is the mismatch between marketing site and product.

The marketing site is very "ornamental" (as Scott Liang in this thread put it), yet the app is pragmatism in it's fullest form. It's one of the best designed apps out there, I would even say. It becomes full UI chrome and let's me and my work be the focus of attention.

This mismatch already happened with the Dropbox redesign where the "brand" (apart from the illustrations) never influenced the product itself. Is that actually wished for or why does this happen?

I'm not a fan of Brutalism when it's only an ornamental choice (as it is here). It's the same UX as any other website except much less legible—the graphics hardly support the message at all. It's also mega jarring in relation to the clean design of their actual product.

But I do love the comic book illustrations on the How It Works page. https://www.goabstract.com/how-it-works/

it's interesting to me how the illustrations still fell chimero-esque in the wake of his absence (they're a little messier but share his fondness for contrasting textures & geometric shapes).

also, this is not brutalism.

I like it, though at first I thought it was Medium :D

Very nice. I love the whole "web brutalism" vibe.

Cool redesign, but I don't see how a business can be created from this...

I love abstract and their customer care team is awesome! I think I send them about 2 -3 feedbacks by email each weeks for new features and they are always listening with quick feedbacks! Love working with their app!

I love that bold design aw well <3

Cool