I wrote an article on hiring web designers that suggested companies not rely solely only on portfolios and resumes when hiring.
The example I used was Basecamp, who instead ask for a custom application from designers talking about why they want the job via video or another form.
Someone on my list responded saying this was spec work.
Your tip sounds an awful lot like asking a designer or agency to do spec work in order to win a contract. There are many reasons why spec work damages our industry (check out nospec.com), so I'm really surprised to see you promoting it.
The question is, is asking applicants to produce a video telling you why they want the job spec work?
And if so, doesn't that make it impossibly hard for companies to hire a designer?
Also where does it end is filling out any job application spec-work? meeting a client at starbucks to discuss an upcoming project?
These take more time than the example I used.
What do you think?