The old one was infinitely better and this new one will age terribly as it looks like every other logo right now. Is it Proxima nova or Gotham or something? The monogram design is pretty cool tho.
The monogram looks incredible and the logo/typeface looks great alongside it. However, on its own its severely lacking anything interesting.
lol is this a Virgil Abloh reference? All fashion houses trying to go hip.
That first instagram post in this article made me laugh. 'Think you can do it in four weeks?'