Here’s the thing... I actually signed up for drift a while back and got these emails. But I signed up so randomly I completely forgot what drift even was. So when I got these emails, I immediately just deleted them because my time is valuable and I didn’t have a solid enough connection with the product to look back into it.
I think these emails could benefit from a value statement or a quick reminder of what the product is/does, so potential users like myself wouldn’t just ignore them.
i totally agree. value proposition and maybe even the main features should be definitely introduced to provide something worthwhile.
100% agree. It seems like they almost assume that the people that signup know them and know what they're really about. Definitely a good idea to remind people of the value you provide and why they signed up. Awesome feedback. :-)
Excellent resource! Having created a bunch of email designs I think this post really captures the artifacts that most people overlook. While reallygoodemails.com is a good site I think this definitely nails the idea down of picking out best practices on all things relating to the email aside from just the overall look and feel.
Awesome. I'm glad you enjoyed the content. I agree, reallygoodemails.com is really good for examples and inspiration, but I think there are a lot more things that go into creating high-performing emails (copy, structure, ctas, etc). :-)
Author of the post here - happy to answer any questions. This one was really surprising to us.