Aweseome work indeed, just a bit sad it is not ‘IN CRUST WE TRUST!’. ;)
The food photography is incredibly unappetizing which is disqualifying in my opinion, but the rest of the design is very nice. I just don't think that this style of photography, while trendy and nice looking in most other contexts, does freezer pizza any favors.
i didn't know milwaukee style pizza was a thing, but now that i do, i'm glad i live near nyc.
(great case study tho)
Don't visit this page if you're feeling a little bit hungry, all it does is make it worse.
Really cool, if I were to stumble across the pizzas in the supermarket I would definitely be drawn in to the recycled cardboard/minimal packaging.