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Ask DN: What are your main problems with influencer marketing software right now?

12 months ago from , Co-Founder & CEO of @byndapp. Designer at heart.

Hey everyone,

I want to understand the current problems/needs of companies which are searching for the right influencer.

What kind of solution is missing? What are companies such as Phlanx doing wrong?

For instance: I don't understand why you have to sign up first, before using the product. In some cases they want your credit card credientals which seems silly to me.

3 comments

  • Aaron Wears Many HatsAaron Wears Many Hats, 12 months ago

    I think the problem is the concept of Influencers themselves - nothing entities that have the promise of conversions but limited measurable effects on a brand. Especially when it ends up being in a platform like Instagram or Twitter that's just bots talking to bots.

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    • , 12 months ago

      True. Thats why we came up with a rating system (1-5 stars) like amazon. You can identify bots etc. pretty quickly if you look at the comments. If you are interested, I can send you some screenshots.

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      • Aaron Wears Many HatsAaron Wears Many Hats, 12 months ago

        I'd be interested to see some UI screenshots, and I'm sure the DN community would too if you were up for some critique :) It's always cool to see what people are working on!

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