Ask DN: Android need a "Steve Jobs" figure.

almost 9 years ago from , Creative Director at Peregrine Communications

Recently I've stumbled across a few Steve Jobs videos and posts following the historical classification of his Los Altos home. So much of Apple's success was (rightly or wrongly) pinned on one man.

With the launch of the Nexus 5 appearing half way down the page, and a link to the Apple Campus 2 appearing at the top, it occurred to me that perhaps what Android really need is their own Steve Jobs.



  • Robert BusbyRobert Busby, almost 9 years ago

    I don't think they do. I feel like the Nexus devices are aimed at people who know what they're looking for rather than being marketed to the thousands. The Nexus devices are also affordable products. No one likes to brag about having an affordable product.

    5 points
    • Sam Willis, almost 9 years ago

      Everyone needs a Steve Jobs figure.

      (I, personally, would love one!)

      0 points
    • Tom Wood, almost 9 years ago

      I disagree - I think the Nexus (judging by their advertising) is aimed at everyone, and is certainly intended as a flagship device for Google, and perhaps Android too. Afterall, they release KitKat on the same day.

      Their problem is that there are a gazillion Android phones to choose from, whereas I think if they had a messiah type figure who announced it and showed it off we'd all look at it differently. I just think people are put off by the facelessness of Google/Android.

      As for it's cost, it's affordability is debatable. A base model retailing at $350 is hardly what I would call affordable. It may be cheaper than an iPhone, but that certainly isn't most people's barometer of affordability.

      2 points
  • Lucas AlmeidaLucas Almeida, almost 9 years ago

    I think that, in terms of marketing, Android is not a top of mind brand like Apple. Sometimes, Android phones are even better than Apple's, but they're marketing position is to sell the device, not the brand. That's why Apple coasts a lot more. These brands have different marketing positions and, because of that, Android doesn't need a Jobs figure.

    4 points
  • Pasquale D'SilvaPasquale D'Silva, almost 9 years ago

    Or they could, you know - be original and think different.

    2 points
  • Ernest Ojeh, almost 9 years ago

    Matias Duarte?

    0 points