:'( why mental health is a marketing campaign for Squarespace
Yeah, this isn't looking very good.
Between requiring sharing it on social and a max donation of £4,000 this seems a little, I don't know, off.
And I'm not trying to diminish any donation, but £4,000 from a company that has a self-proclaimed valuation of $1.7 billion seems insignificant.
Is it a "marketing campaign for Squarespace", or a "campaign hosted by Squarespace"?.
I feel it's the latter, and feel that far too many people here are cynical when it comes to brands trying to join a socially progressive movement. They're not shoving Squarespace branding in your face, showing sign up CTAs, or driving the user towards their product during the workflow. If you submit a piece of art, you will not be ushered back to Squarespace's front page, you are not shown massive copy about how great Squarespace is.
Also, the comment by Joshua below mentions 'max donation of 4000 pounds" which is also cynical and disingenuous. They mention they donate 'between 1 and 4,000 per submission. If they got a million submissions, by their own admission they'd be donating a million pounds.
Guys. Come on. Companies are allowed to try to come across as socially aware. Some pull it off well, others are pretty obviously running an agenda. But I honestly don't see the need for the cynicism in this one.
The thing that kind of irks me about this is that it invites people to "speak your mind" ... and yet there is absolutely no customizing of the text itself. If I choose "sadness" Ican only randomize between things like "I feel foolish/mardy/sad," etc. That's not speaking my mind, and this doesn't really feel like making art. Not trying to knock an effort to raise funds for mental health, but it's weird to invite people to speak their minds and limit them to some randomized cliches. :(
God this is so tasteless.
"Speak your mind" - as long as you fit the mould we made.