I'm not sure I'd call these logos but many are pretty clever none the less.
The term wordmark is probably better suited for these, but let's not get caught up in semantics and enjoy the actual work.
I wouldn't even call these word marks as many of these would likely not be company or product names to begin with. These are more like word illustrations. But yes, as I already stated "pretty clever none the less".
Agree on the term wordmark instead of logo. That being said, the concept and cleverness is there. I like it. Some of them needed a little more finesse on the execution to make them really stand out. Really good stuff though for an everyday project.
This is like first-year graphic design class assignment stuff.
Also, Chermayeff and Geismar did this in the 60's: http://www.cghnyc.com/work/project/watching-words-move and and Ji lee: http://pleaseenjoy.com/projects/personal/word-as-image/
I'm not sure I can take that first link seriously: "First published in 1962, this work of experimental typography uses letters in a single typeface, Helvetica ..."
Um, that's obviously not Helvetica.
just enjoy it, oliver.
Where's the pig?
Took me a while too— it's a side on profile with the pig facing the right. The dot is an eye, the extended part is the snout and the white space in the G is the ear.
I have my advanced typography students do an exercise incredibly similar to this as a way to get them to start customizing typography, specifically for identity design.
So many fantastic examples in here.