Curious about your thoughts.
As with everything in design, it really comes down to your target audience, your app/web and vibe you are going for.
- I have seen websites which overdid it and ended up looking chaotic.
- I have seen websites which were heavily typo oriented and it brightened the feeling of the website and made them look friendly.
- I have seen websites which used them sporadically and even then it completely missed the tone of the rest of the UI.
- I have seen apps which used them to enhance the experience (for example rating of customer support?) and it worked well.
- I also use one emoji on my website, and I think it looks pretty decent?
So ... yeah, it depends.
I saw 2 emojis but I liked it a lot ( :
In a lot of cases it reads like "How do you do, fellow kids?" to me. Or a little HAL 9000.
The point of emojis is to convey emotion, and while they work on websites the same, 99% of the time I'm interacting with emojis is in the context of talking to a real person. When confronted with them on the web it just feels forced to me. I don't mind them, but they always just seem like a copout. Keep in mind my web use often has me on business sites that are inherently impersonal.
Agree. To add to your point, overall I find them unprofessional... I've been seeing more and more in email subject lines too, although that does make it easier to identify them as spam (or normies)
What does "unprofessional" mean in this context? I read a lot of comments to that effect reacting to Trello's introduction of emoji responses for cards and couldn't understand the underlying objection. Is there something inherently unserious in a pictogram?
Is there something inherently unserious in a pictogram?
I believe so, personally. At least in the context of an email introduction etc.
Put it this way, if you received a paper invoice from a financial institution in your mail box, how would a series of pictograms/emojis on the front of the envelope shape your impression of the company?
With my primary bank, which is an old British one, I'd probably think they're trying too hard, but in a harmless way. TransferWise, however, I wouldn't be surprised or offended at the flying-pile-of-cash emoji being deployed for, say, the notification of a transfer in progress. All depends on context and brand is my point. A blanket statement against a widely deployed, modern communication technique cuts off so many interesting possibilities.
I'd probably think they're trying too hard, but in a harmless way.
I think this actually sums up what I'm feeling, to be fair.
Personally, I've not seen any marketing (in a professional context) make use of emojis successfully in a way that I didn't feel that it was "trying too hard". I do certainly agree that the correct context is important, but in a user interface I haven't been blown away by anything.
Agree, though, that a crazy-face or pile of poo on a first-contact paper communication would go over poorly with most anyone.
The point of emojis is to convey emotion
I don’t think that is true at all. Emoji can be used purely as shorthand symbols of objects, to denote urgency, described weather conditions, and so on...
I think the point I was making poorly was that I use emojis in context of a personal relationship, with friends, coworkers, family, etc. Typically it is to humanize the message, not as a technique to try to convince someone that I'm very fun and relatable as in many websites or platforms that don't have that 1:1 human contact.
The only way I know what most emojis are is if I search for them so assuming I have even the slightest idea what one is meant to convey in a UI would drive me insane.
I assume however that as an over 40 I wouldn't be the target audience of a UI that uses emoji.
You know what a rain cloud means though
Edit: TIL DN strips out emojis and every word after an emoji
Emojis can be misunderstood IMO. For example, I always think a thumbs up is sarcastic, no matter what context.
I don't like them built into the UI unless the UI is super simple like Quartz. HOWEVER I do really like how Notion uses Emoji. That shit is dope.