just a bit self-indulgent.
My favourite line:
The photographer, a friend of his, made a few jokes. Jony laughed. Not because he had to, but because he thought they were funny.
That is some stellar literature right there.
"I don’t look at watches for their relationship to popular culture, which I know is so much of the fun – but rather as somehow the distillation of craft, ingenuity, miniaturization, and of the art of making."
Such a Jony thing to say. Great interview!
Thanks for sharing! This was a fun one to work on.
I really liked this insight into the design of the Apple Watch. It has been the same industrial design since it launched, so it would be cool to see a wider range of what it could be.
I love my Apple Watch (second-get Nike+) but given their introduction of the squircle, I thought it would be interesting to see a watch with a nod towards that Nautilus Ive liked so much. Not as extreme of course, but something less square/rectangular.