16 comments

  • Dominic Huysmans, 5 years ago

    I love how the first line is just a simple description of what the product is (in this case Website) just like on all their products. Not the best favicon though.

    5 points
  • Justin WJustin W, 5 years ago

    Haha, this is great! It definitely helps if you know of the product in the first place. I once worked at an Extra Foods, I know that shade of yellow too well :P The grocery store links show the product, which works well to see individual products.

    2 points
  • Jan ZhengJan Zheng, 5 years ago

    my Canadian friend says growing up, she thought you either bought a brand or a "no name" brand and just looked for the yellow lol. Only in adulthood did she realize it was yet another brand

    2 points
  • Rob WoottenRob Wootten, 5 years ago

    This tells me nothing about the products and the yellow colour (Canada eh) hurts my eyes.

    1 point
  • Aman MathurAman Mathur, 5 years ago

    This site is a great reflection of the brand. Simple.

    1 point
  • Michael WongMichael Wong, 5 years ago

    Agreed!

    0 points
  • Artur Eldib, 5 years ago

    I also love Van Schneider's Semplice colors and typography.

    0 points
    • Mikael StaerMikael Staer, 5 years ago

      Helvetica and obvious grid structure existed long before Van Schneider was even born. No Name also existed well before...like decades...

      Read up on design history!

      2 points
    • Taulant SulkoTaulant Sulko, 5 years ago

      "On March 21, 1978, Loblaw launched "No Name" with 16 generic or unbranded items in black and yellow packaging."

      Source

      0 points
  • Ray SensebachRay Sensebach, 5 years ago

    Nice site design – but as someone not familiar with their products, I have no idea what they do or sell? Sounds like some sort of healthy, simple grocery store items? Closed the tab confused..

    0 points
    • Evan MacAlpineEvan MacAlpine, 5 years ago

      This is a pretty iconic brand in Canada so I think pretty much everyone in their target demographic would get the connection. If you check out their packaging you'll see the clear connection and that packaging has been around for awhile.

      1 point
      • William GuerraWilliam Guerra, 5 years ago

        I figured as much. So this website only potentially helps those who are already aware of the product.

        0 points