How do I tell a client that this logo looks like...

over 3 years ago from , Digital Strategist & Partner at Studio Projectie

So... we've got a job to build a new website for a non-profit organisation (always fun - but they are paying for this). Our plan was to rebrand and a build a new website after they've been stuck with the same site for over 12 years. Something we do daily for a living. After about 5 or 7 years in this business you think you've seen it all but clients continue to surprise! :D

Our main contact said that she would make the decisions but soon it turned out that about 30 people were involved in the background. After giving feedback as a 'design committee' the logo design didn't really work out. So we went back to the drawing board. While we were contemplating the next moves the client e-mailed rather happily that the problem was solved. They had decided to design a new logo themselves. "Ok", I thought. It will probably be a mess but perhaps something we can work with. I carefully open the attached file preparing myself for Comic Sans and I see this:

Clicky (note I have changed the original brand name)

"Yikes, that looks to be part of a Penis" I thought. And before I could chuckle a co-worker who passed by said: "LOL penis logo?!"

Now these are 50 - 70 year olds, doing important volunteering work and I have to tell them that the logo they've just approved with over 30 people (and that was designed by one of their own) looks questionable. Something that would surely make me lose this assignment and make a lot of old people angry.

Or I don't, but I feel like from a professional point of view I should warn them about what I think their new unanimously approved logo looks like.

So question one, does DN agree that this looks like a penis? Question two, what would you do in my position?


  • Tyson KingsburyTyson Kingsbury, 3 years ago

    my first thought was that it looked like a 'dial' or something shown in extreme perspective. didn't really see the penis, til you mentioned it....then, barely. actually. nope. not at all. not really seeing a penis.

    just looks like a badly attempted dial or something to me...

    for what it's worth, you could tell them, 'ok.. I see what your going for here, and me and my team will riff on this and come up with something a bit slicker and more professional, as befits a non profit of your importance.'

    1 point
    • Marcel van Werkhoven, 3 years ago

      thanks for the advice. Good to hear you're not seeing what I'm seeing directly. At the office we're about 50/50 on this. Which I think is a bit too risky.

      0 points
  • Ramiro Manzolido Ares, over 3 years ago

    I wouldn't worry too much about it. I know it's hard to unsee something, but I'm not feeling the penis (pun intended).

    0 points