Interesting dive into the rebrand! The title overstates the facts a bit, though — revenue increase was from $20 to $280 MRR. I know "How a rebrand increase our MRR by $260" isn't quite as exciting, but I was pretty disappointed by that fact when I got there.
Thanks for reading! That's fair, we wanted to tell the story of the drastic change that resulted. The right alignment & visual tone can really change the trajectory of a business.
Same. @Aloke Pillai, how is Pastel funded? Is it bootstrapped?