Friendly feedback: I felt very stupid that it took me a (way too) long time before I realized you could scroll further. Maybe some indicator of that there's more content to come could be a solution, if this would be a common issue. Try hotjar or something to see wether people continue down the site?
I closed the site without realising you could scroll down. I was tricked to thinking this was just a showcase of eclectic food displays.
Lovely and very tasty. Also because I watched it around noon and my hunger starts coming up. But the navigation is lacking, I can not find a way to skip directly to the different parts of the site.
Same, took me a solid few minutes looking at the page before I discovered I could scroll.
+ves - Great Grid Layout
-ves - Scroll Hijacking
Future - Trigger elements on scroll position using Scroll Magic & Greensock Tweenmax.
Plus: Layout, colors, photos are awesome
Minus: Forced step scrolling between section and missing summary nav for the content
Like mentioned no scroll indicator, and terrible to scroll on ipad pro.
It's energetic, fun, with big, beautiful photography showcasing the food. Visually isolating the ingredients is a nice touch.
All this is ruined by the user-hostile scroll behaviour. It just makes it stressful and frustrating to use.