There seems to be an awful lot of scrolling involved when you get to the IBM logo with extremely little context - and even less reward. Closed the page without bothering to go to step 2.
Exactly. With a scroll wheel is painfully slow for no reason.
I'm not sure what they were going for on that section. I thought my browser was frozen. I scrolled for probably 15 seconds with no feedback
I thought it was the bottom of the page, and then your comment made sense.
Hey look! Another website made exclusively for Apple Touchpads / Trackpads! When are designers going to learn that a huge amount of people still use mice. Much less, nonsensical scrolling like this is such a drag.
Same, it's like scrolling through a video of a powerpoint. Font looks nice enough though
This was a painful experience.
Only to make you experience how painful it was to make the font. Design is suffering, amiright? ;) /s
I am more interested in the actual studio who've done that typeface and agency who did that web page.
From what I’ve heard Bold Monday did the typeface. https://boldmonday.com
Collab between Mike Abbink and Bold Monday.
Beautiful site, imo it would have been better if the whole thing could be scrolled vertically & uninterruptedly
One of the best font case studies that I've seen recently. Congrats to the team!
Yeah, personal scrolling issues aside, the font is great, and its showcased really well. You can see the IBM 'DNA'/hallmarks in the glyphs at small and large scale, which I love.