18 comments

  • Matt Lewis, 7 months ago

    You're not a real company until you have your own typeface.

    12 points
    • Thomas Lowry, 7 months ago

      Look into the cost of licensing an entire type family for everyone in a large corporation to use on the web, in apps, and on desktop computers. It is quite high and often one of the contributing factors to commissioning your own typeface.

      5 points
      • Charlie PrattCharlie Pratt, 7 months ago

        Don't you just love that IKEA said, "screw it—let's use Verdana."

        3 points
      • Raphael LoderRaphael Loder, 7 months ago

        Do you have any information what kind of costs a company like Netflix would be dealing with? I'm really curious approximately how much "quite high" is.

        Edit: Nevermind, on my first read-through I completely skipped him mentioning the numbers, despite actively looking for it:

        “With the global nature of Netflix’s business, font licensing can get quite expensive,” Noah says. “Developing this typeface not only created an ownable and unique element for the brand’s aesthetic…but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.”

        0 points
        • Thomas Lowry, 7 months ago

          For what its worth, I had to take care of font licensing for a large company and we spent about 45k ~ USD for 3 weights (unlimited desktop usage, web usage, and in app usage). Company has about 12,000 people. That was just licensing already existing font. Imagine if you had a sans + serif, condensed, extended, weights, etc. Adds up. At one point cost of type designer and ability to at least add your own unique flair makes financial sense.

          1 point
  • Alec LomasAlec Lomas, 7 months ago

    Really don't like it as a display face -- especially in the thinner weights.

    7 points
  • David Trang, 7 months ago

    Gotta love the "Enhanced geometry" for a dot above "i"

    3 points
  • Mick NMick N, 7 months ago

    It's OK, ticks all the boxes for a nice typeface. But there is nothing distinctive in it for me. I'd be hard pressed to pick it out of a line-up.

    2 points
    • louie solomonlouie solomon, 7 months ago

      I assume that's kind of what they're going for though. It's indistinct enough to work well with digital interfaces and to let the show's artwork stand out, but it also has some subtle details that make it fit in nicely with the Netflix brand.

      1 point
  • Cenk ÖzbakırCenk Özbakır, 7 months ago

    More info here, on one of the lead type designers page: http://www.noahnathan.com/#/netflix-sans/

    Edit: Some more info here: http://www.moniqueadcock.com/netflix-sans/

    1 point
  • Tyler Fowler, 7 months ago

    Not bad. Just boring and generic... like it belongs on an otc medication.

    1 point
  • Rick ButterfieldRick Butterfield, 7 months ago

    Interesting to see it in comparison to San Francisco (seen on r/typography)

    1 point
  • Greg BowenGreg Bowen, 7 months ago

    When you want everything to say 'branded by Netflix.'

    0 points
  • James Young, 7 months ago

    That subtle cinematic curve just finishes it off nicely

    0 points
  • Ktrn DsrsKtrn Dsrs, 7 months ago

    Already in love with it <3

    0 points
  • Cody IddingsCody Iddings, 7 months ago

    https://twitter.com/klimtypefoundry/status/976915024160555008

    Image title

    0 points