Trend: Deceptive Pricing Pages

2 years ago from , Sr. Product Designer @ Elastic

I'm so tired of the deceptive pricing pages it seems every company uses these days. If you bill yearly... quit showing a monthly price. It doesn't make you look less expensive. It makes you look shady. Be up front and transparent with your users. They're not dumb and they see through the BS.


  • Stuart McCoyStuart McCoy, 2 years ago

    I don't mind the yearly/monthly thing when they have a toggle that makes it easy to see both. My problem is when they show an introductory price and not the real price after the initial discount period is over.

    2 points
  • Alexander ObenauerAlexander Obenauer, 2 years ago

    I couldn't agree with this more. Huge pet peeve. I hate that so many companies are doing this these days.

    Even Slack is on the trend, and their implementation of it is particularly bad when you're logged in (go to your Slack URL + /plans).

    1 point
  • Dee S, 2 years ago


    0 points
  • Andy MerskinAndy Merskin, 2 years ago

    What are some examples out there? And if you were to design the ideal pricing page, what would it look like? Could you share it with us?

    0 points
    • paavo koyapaavo koya, 2 years ago

      Do you charge annually? Then show the annual price. Do you charge monthly? Then show the monthly price. Do you charge daily? Then show the daily price. Do you charge per user? Then show the charge per user...

      Apologies for being crass, but his point is obvious and valid.

      3 points
      • Andy MerskinAndy Merskin, 2 years ago

        No worries—I hear you. I've personally never designed a pricing page, and I'd definitely want to make it as clear and non-shady as possible, but I think it helps people to see a good example in the wild to draw inspiration from, especially when designers have a tendency to reference the most notable apps and services for inspiration, who might also be perpetuating this trend.

        0 points
    • Davey Holler, 2 years ago

      Agreeing with @paavo on this one. Keep it simple, don't be tricky. Here's an example of one I worked on recently. https://d.pr/i/1RkslB

      1 point