Wow! This couldn't get any closer to textbook disruption theory.
Start with a product that underserves the incumbent's core customer base but is more affordable for the lowest profit customers that the incumbent doesn't care about.
Then, when you've established a foothold in the market, begin offering higher quality products that appeal to the high-profit customers but at a lower price than the incumbents.
Airbnb's messaging on this site couldn't be more accurately targeted at the new customer they'r going after.
Totally agree. There was a video a while ago of Marriott's CEO being interviewed about Airbnb. His reply was something like: "my daughter stayed in an Airbnb once and told me 'dad, you have nothing to worry about.' So I think Airbnb isn't going to be much of a threat for us."
Hah! I love how they threw in the old Ballmer video clip at the end. Thanks for the link.
Tidy, functional and AirBnB styled marketing page.
I really like this font family. Looks like Poppins' Cousin.
Good ol' Circular
The ole' Reverse Uber. Started with X, now they're onto Black/Premium. Worked for Tesla too.
Only a matter of time before food delivery (not the weird home dining thing they did in '14) is part of the process, then entertainment. Maybe they'll do airfare before this... guess we'll see.
I'm highly critical of these overtly-hip, over-designed marketing pages, however I have to say these spaces look amazing to stay in and the site is simple without the bootstrapy gimmicks.
Hopefully one day I will be able to afford these.