Good commentary lol
this is awful
but what is also awful is a medium post that is just a series of embedded tweets
Good thing it's not a medium post with a series of embedded tweets then
oh my god you're right
"Power" users aren't feeling it lately either and it's costing them.
It's a bit of a misleading headline. Her post was more of a symbol of the general mass exodus of 'influencers' from the platform. And is far more coincidence than correlation. I'm admittedly pretty deep in the snapchat weeds, but tons of the verified accounts I follow have announced they're not posting anymore because they can't get near a sustainable amount of engagement anymore. All switched to IG
Do you think that's a good thing for Snapchat long-term? I understand the draw of celebrities to a platform for making money and getting exposure, but I takes away from the core idea of friends chatting and having fun. A bit like Facebook is having this struggle where it became all about news and clickbait and not so much about "meaningful" interaction between friends and family members.
While I certainly think the interpersonal connections and trust of privacy are the biggest appeal to the average user, the platform also enabled genuinely close interactions between fans and creators on snap. You get to see a really authentic view of your favorite musicians or athletes or fashion designers lives and interact with it. Plus it keeps people engaged.
Now they've lost both of those advantages by betraying user trust, making it harder to make interpersonal connections and harder to surface the specific creators you actually care about.
It's a confusing move all around. I've been on this 'new' snap version since the beta in December, as much as they claim it's adapting, it isn't at all. It's only gotten worse.
That said, I do agree they should focus on their roots and what got them to make a meteoric rise and gain the love and loyalty of their user base. People still want to like snapchat, but it's failing their expectations.