Pablo, I really don't understand what you're getting at with titles like this. The advice is kind of good, but also contradictory. I'd argue that overthinking and hard work is absolutely part of the process of even getting close to what works (that is, throwing out bad ideas, and knowing the difference.)

In general, I'm worried about this industry when new designers are getting disillusioned so quickly, celebrating relativism and cyclically replacing core professional attitudes. What makes logomarks great hasn't changed much, if at all, in the past 100 years, design systems or not. It's fairly narcissistic to think in one's relatively short tenure of working within design history, all the rules are new or don't matter.

Something must matter. If logos are now "overrated" (clickbait or not) even for designers, then this industry is or on its way to being completely perverse.

I think you're overrated

clickbait. pls stop ruining design industry. it's already broken because of people like you. assuming something's dead or overrated with your whimsy 1-2 or maximum of 3 years of knowledge.

take your fancy 720p camera and start doing slime videos. you'll earn more money out of that.

yes, this is the worst advice ever... let's see what he said...

• Simplify your logo so that it can be used universally
• Ideas are not original so don't overthink the idea of being the first to do something. (disclaimer don't steal others work)
• Use typefaces, forms, or objects that are quickly and easily understandable.
• Use something that represents the company
• Make sure your logo can be monochromatic.
• make sure your logo works without trends that come and go like drop shadows and gradients.
• My advice is don't overcomplicate it follow DESIGN PRINCIPLES keeping it legible, simple, and versatile. -Emphasis on branding
• Emphasis on how it actually lives and interacts with your brand and the world over how it was created.

hmmmmm..... yeah, yall are special lol.

I don't get why any of you decide to wake up and get on DN on the first place. All you do is hop in front of your computer and become twitter thugs typing away shade knowing that you won't get the taste smacked out of your mouth. I don't know of many people like Pablo who continually give to the design community and despite the shade your through they brush it off and continue to give. Pabs keep doing you and thank you for all that you do. I know so many designers that have grown because of the videos you put out. Designers at all levels, not just people getting into the industry so thanks!

Thanks, Pablo—I really enjoyed the video. Not sure why people here are being so grumpy...

Always enjoy the vids P!

Stick to the cartoons lampooning the design industry. Your analysis is better served with this sort of sarcastic cynicism that shouldn't be taken too seriously.

I may recommend not using autofocus on your camera. The camera's focus keeps re-adjusting each time you make a little movement. But kudos on the quality improvement since your first set of videos and continually doing them.

The title, click bait or not, made me click. The video was fun and informational. I think people unaware of the thought that goes into a designing logos would learn something. Thanks for sharing, man

awesome quality of content, miss leading title

I think this video is dealing with too many of general issues addressing just trivial staff. With new technologies logos are changing also and at my opinion it will be interesting to research how technologies and modern taste influenced on logo design. At my opinion, art history represents constant change of "baroquization" and purification of the style - and always something new is thrown out, and this is manifested in the applied art and in the end, in logo design. Those are interesting questions to ask and those answers will be interesting to hear.

Pablo! Te mando todo mi apoyo para tus videos! Love you're work man. The only thing "killing the industry" are people holding on to the way things used to be done. All here for new ideas being explained by thoughtful and talented individuals such as yourself.

This is great advice. The title is controversial, but he makes valid points.

How many times have we celebrated that story of Paula Scher scribbling the citi logo on a napkin? Even still it's pretty rare to find a designer who's so confident in an early concept. Instead we hang 100 sketches on a wall and show how many versions we produce before finding the final concept. It looks important, but it's not always necessary or even good work.

As a designer it's easy to miss the forest for the trees, and I appreciate being reminded. Thanks Pablo

This video would've hit a bit harder if you had demonstrated with an actual (fake) logo design process and examples. It's better to show when you tell.

The AirBnb/Beats "borrowing" stuff with the Metal Gear Solid alert sound was lulz. Also your hair is pretty awesome.

The constant in and out of focus is nauseating

Get your next logo on iconfinder.com ;)