Hessian is a "brand in waiting" from Ben Pieratt, founder of Svpply. He's selling it for $18K. Thoughts on the idea of creating a pre-made brand?
As an experiment or an art project, I'm intrigued. It's gorgeous work and a really great set of visual elements.
Practically, however, I don't see this being a thing that makes any sense. A brand is far more than a collection of logos, t-shirt designs and app icons. This is like the epitome of design as decoration. Art for art's sake. I feel like you could almost go as far as defining this more as 'art' than as 'design,' if one would allow the distinction.
That said, some desperate startup could get a great set of icons and buttons for a pretty good price, I wouldn't be surprised if he sells it.