It's Dropbox all over again

Haha, the comments here are hilarious.

I don't think this is nearly as bad as Dropbox... I do think it's a step backwards in terms of design/presentation, but it's easy to have absolutely zero info on why a company chooses to pivot in a new visual direction and be an armchair designer saying "omg this is horrible." At the end of the day it's a business decision, and the folks at Intercom are pretty smart. If they chose this new visual direction, I'm sure they wouldn't have invested a ton of time to redoing everything without good reason.

I do think they heavily improved the name of their products. Messages, Inbox, and Articles are to me much clearer titles than Acquire, Engage, Learn, Support.

What the fuck is going on in the design (brand) world?! Did they literally just use the same agency as Dropbox and/or steal their illustrations? Stop it, people. And what is with the actual arrow icons in the drop down menus?

This looks like Dropbox fucked Stripe

Definitely prefer what they had before. I thought it was really nice.

Yeah all these visual changes are pretty lame, but what'd they do to the product messaging?

It used to be very clear and succinct as to what it was and what it did. Now it's so overly-simplified that it's abstract. Your product is messages, inbox and articles... so its gmail blog? WTF

This stuff isn't that hard. Why make it that way?

Nostalgia: http://www.productstrategymeanssayingno.com

Let's celebrate that they overhauled their brand and they renamed their products for the better... thats a big internal effort... well done!

Code isn't chiseled in stone. With time they can tweak and improve in the right ways best for their business... sometimes thats the best way to do it.

Max respect to the intercom team ... as a user of intercom and as a designer of software.

mix media is new illustration trend in 2018

Medium, Dropbox and now Intercom

Feels cluttered and busy to me.

Looks so... busy.

Seems like this was designed to fit into some stakeholder's laptop screen.

I miss the old illustrations! They were fantastic. This is just... horrible.

Intercom you had a strong brand before this. Congrats, you are now the Mr. Me Too of product design.

I mean seriously. How lazy are your art directors/brand design creatives? Guys, the goal is to not make a rip so obvious.

#youthoughtwewouldntnotice #dropbox

Kill me now.

I don't dislike the style but my first reaction is the homepage really needs some dividers or boxes because there's way too much stuff competing for my attention. The only thing I could see is the illustration which is not very useful, and the grey text kinda fades away.

Bad execution, I think it has a very poor visual hierarchy.

Looks like a typical landing page of $0 funded startup. lol

Really hard to focus on things in website. Too many elements mixup texts.

Welp, at least I like the new product icons ( https://puu.sh/zhzHx/1e64ba84ff.png ).

I think the thing that’s most interesting to me here is that they felt the need to push the brand. I felt they already had a well-articulated, distinct brand, but clearly that was either: not felt internally, or not felt by their target market.

I think the main objection I have is the dissonance between the product itself and the marketing website we're discussing here … not enough distance to look intentionally separate, while not enough overlap to look in the same family.

Fugly

I love it. I've gotten into our company intercom account several times and it's always felt more obvious and to the point than the homepage of their website. So, I like what appears to be a shake down of their product offering. Really nice.

The intercom folks have been pushing this fun and crazy style for quite a while now in their tour and other places. Great job Intercomers!

Im not sure this illustration style fits to there brand

its fine

They had such nice versions of design before. There is nowhere to focus on this. It's all screaming for attention and nothing is leveraged.

I really do like these illustrations, but I don't know that they make sense for what they're doing. It seems more distracting than anything.

Loads of people have commented already on the pretty jarring new visual direction which doesn't feel immediately memorable or particularly "intercom" but that first impression attempt to grab my email address feels quite clumsy and oddly I don't feel much like I want to hand it over right at this point.

There's just a headline and an intro which could be from almost any Saas company and it feels like I should be wooed a little more before being asked to hand over an email address.

Iconography, typography top notch.

Old page design and illustrations were awesome, I'll be miss

when in doubt, copy dropbox.

The close-set elements all have the similar brightness...