Intercom (intercom.com)

8 months ago from , Design at Airbnb


  • , 8 months ago

    It's Dropbox all over again

    52 points
  • Ryan Hicks, 8 months ago

    What the fuck is going on in the design (brand) world?! Did they literally just use the same agency as Dropbox and/or steal their illustrations? Stop it, people. And what is with the actual arrow icons in the drop down menus?

    20 points
    • Aaron Wears Many HatsAaron Wears Many Hats, 8 months ago

      Trends? TRENDS?

      Why cant each and every one of the [multiple millions of] companies around the world come up with their own unique, individual style, instead of utilising emerging trends? PIFFLE!

      5 points
  • Philip LesterPhilip Lester, 8 months ago

    Haha, the comments here are hilarious.

    I don't think this is nearly as bad as Dropbox... I do think it's a step backwards in terms of design/presentation, but it's easy to have absolutely zero info on why a company chooses to pivot in a new visual direction and be an armchair designer saying "omg this is horrible." At the end of the day it's a business decision, and the folks at Intercom are pretty smart. If they chose this new visual direction, I'm sure they wouldn't have invested a ton of time to redoing everything without good reason.

    I do think they heavily improved the name of their products. Messages, Inbox, and Articles are to me much clearer titles than Acquire, Engage, Learn, Support.

    19 points
    • , 8 months ago

      The business decision for doing this is what I'm most interested in. The previous site was pretty clear, the style was unique, and the way they used color to distinguish products was simple. I'm possibly not their target audience so it seems like a pointless rebrand, but I highly doubt Intercom would redesign without a reason. I just want to know what that reason was.

      5 points
  • Will Danner, 7 months ago

    This looks like Dropbox fucked Stripe

    15 points
  • Charlie PrattCharlie Pratt, 8 months ago

    Definitely prefer what they had before. I thought it was really nice.

    11 points
  • Aubrey JohnsonAubrey Johnson, 7 months ago

    Yeah all these visual changes are pretty lame, but what'd they do to the product messaging?

    It used to be very clear and succinct as to what it was and what it did. Now it's so overly-simplified that it's abstract. Your product is messages, inbox and articles... so its gmail blog? WTF

    This stuff isn't that hard. Why make it that way?

    9 points
    • Luca Candela, 7 months ago

      The more enterprise you become, the more you try to obscure what the product actually does because you want to get slightly confused managers and sell the heck out of everything you've got. Clarity at first sight is a curse for the classic enterprise sales process.

      1 point
      • Andrew C, 7 months ago

        Meh the new product names based on typical and easily digestible metaphors prob just performed better than the previous names which were outcomes oriented.

        I don’t want to be too knee jerky but the old design drew you in way more on first impression. So much it re-established that style of line illustration in tech. This is less inspiring and the corner flourishes are so vibrant they compete for attention against the content.

        There’s probably some new designer from editorial or graphic design that’s gained some influence.

        1 point
  • Chris Cacioppe, 8 months ago

    Let's celebrate that they overhauled their brand and they renamed their products for the better... thats a big internal effort... well done!

    Code isn't chiseled in stone. With time they can tweak and improve in the right ways best for their business... sometimes thats the best way to do it.

    Max respect to the intercom team ... as a user of intercom and as a designer of software.

    5 points
  • Omer BalyaliOmer Balyali, 8 months ago

    Nostalgia: http://www.productstrategymeanssayingno.com

    5 points
  • Powers Gray, 8 months ago

    Feels cluttered and busy to me.

    5 points
    • Olivier FOlivier F, 7 months ago

      Agreed, there is something about about having many visual elements against the edges of the page (at 1200px wide at least) that makes it feel like a big box full of stuff.

      0 points
  • rishi shah, 7 months ago

    mix media is new illustration trend in 2018

    Medium, Dropbox and now Intercom

    4 points
  • Guilherme SchmittGuilherme Schmitt, 7 months ago

    Looks so... busy.

    Seems like this was designed to fit into some stakeholder's laptop screen.

    3 points
  • Kyle D, 8 months ago

    I miss the old illustrations! They were fantastic. This is just... horrible.

    3 points
  • Joe Roberto, 8 months ago

    Kill me now.

    2 points
  • Oliver Swig, 8 months ago

    Intercom you had a strong brand before this. Congrats, you are now the Mr. Me Too of product design.

    I mean seriously. How lazy are your art directors/brand design creatives? Guys, the goal is to not make a rip so obvious.

    #youthoughtwewouldntnotice #dropbox

    2 points
  • Surjith S MSurjith S M, 7 months ago

    Looks like a typical landing page of $0 funded startup. lol

    1 point
  • Ben GiffordBen Gifford, 7 months ago

    I think the thing that’s most interesting to me here is that they felt the need to push the brand. I felt they already had a well-articulated, distinct brand, but clearly that was either: not felt internally, or not felt by their target market.

    I think the main objection I have is the dissonance between the product itself and the marketing website we're discussing here … not enough distance to look intentionally separate, while not enough overlap to look in the same family.

    1 point
  • Luca Candela, 8 months ago

    I don't dislike the style but my first reaction is the homepage really needs some dividers or boxes because there's way too much stuff competing for my attention. The only thing I could see is the illustration which is not very useful, and the grey text kinda fades away.

    Bad execution, I think it has a very poor visual hierarchy.

    1 point
  • M. Emin, 7 months ago

    Really hard to focus on things in website. Too many elements mixup texts.

    1 point
  • Zhaoli Jin, 8 months ago

    Welp, at least I like the new product icons ( https://puu.sh/zhzHx/1e64ba84ff.png ).

    1 point
  • Kamushken RomanKamushken Roman, 8 months ago

    In any case, this font is attracting

    1 point
  • Matthew BlodeMatthew Blode, 8 months ago


    1 point
  • Tomas AnthonyTomas Anthony, 7 months ago

    Old page design and illustrations were awesome, I'll be miss

    0 points
  • Matt Lewis, 7 months ago

    I really do like these illustrations, but I don't know that they make sense for what they're doing. It seems more distracting than anything.

    0 points
  • Fenx WanFenx Wan, 8 months ago

    The close-set elements all have the similar brightness...

    0 points
  • A RA R, 7 months ago

    Iconography, typography top notch.

    0 points
    • Steven CavinsSteven Cavins, 7 months ago

      Ummm. What’s the deal with your avatar

      0 points
      • adrian ioadrian io, 7 months ago

        It's not what you think...

        How the world loved the swastika - until Hitler stole it http://www.bbc.co.uk/news/magazine-29644591

        The swastika symbol is ancient and meant 'well-being'. Obviously the nazis used it and ruined it - same with other symbols.

        2 points
      • A RA R, 7 months ago

        Swastika, the sacred symbol in India.

        0 points
        • Steven CavinsSteven Cavins, 7 months ago

          Yea I understand it as a rune that preceded the Nazi party, but still, its use in any context is a bit of a provocation, particularly on a message board that gets pretty consistent criticism for a lack of diversity.

          0 points
          • Oliver Swig, 7 months ago

            Dude, he's obviously Indian. Lets not always jump at every chance we can to police people and become offended. Sincerely, this Jew.

            1 point
            • Steven CavinsSteven Cavins, 7 months ago

              I don't jump at every chance. I just noted that its not great optics considering the context. Sincerely, an opinion in a thread of opinions.

              0 points
          • A RA R, 7 months ago

            Ah, i'm sorry.

            enters spiritual guru mode

            Either you like something(attachment) or dislike something(hatred). When something you like doesn't happen, you become miserable. When something you dislike happens, you become miserable. All this liking and disliking that goes on in the mind manifests itself as physical sensation on the body.

            After all, all physical sensations that occur on our body are impermanent i.e. after they have arisen they will pass away too. So, why become attached to these impermanent sensations or why have an aversion toward these sensations?

            This world is all attachment, strongest block to realization.


            Btw, thanks for pointing out. Already fixed. Love from India. :)

            4 points
  • Jason KirtleyJason Kirtley, 7 months ago

    They had such nice versions of design before. There is nowhere to focus on this. It's all screaming for attention and nothing is leveraged.

    0 points
  • Pete G.B, 7 months ago

    its fine

    0 points
  • Jrtorrents Dorman , 8 months ago

    when in doubt, copy dropbox.

    0 points
  • James Young, 8 months ago

    Loads of people have commented already on the pretty jarring new visual direction which doesn't feel immediately memorable or particularly "intercom" but that first impression attempt to grab my email address feels quite clumsy and oddly I don't feel much like I want to hand it over right at this point.

    There's just a headline and an intro which could be from almost any Saas company and it feels like I should be wooed a little more before being asked to hand over an email address.

    0 points
  • Oliver Gareis, 7 months ago

    Im not sure this illustration style fits to there brand

    0 points
  • Ryan NordykeRyan Nordyke, 7 months ago

    I love it. I've gotten into our company intercom account several times and it's always felt more obvious and to the point than the homepage of their website. So, I like what appears to be a shake down of their product offering. Really nice.

    The intercom folks have been pushing this fun and crazy style for quite a while now in their tour and other places. Great job Intercomers!

    0 points