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How Do We Design the Ultimate UX Hook? Anticipatory, Persuasive, and Emotional Design. (toptal.com)
3 years ago from Miklos Philips, Principal Lead, Product Design
3 years ago from Miklos Philips, Principal Lead, Product Design
“Can they leverage anticipatory, emotional, and persuasive design in order to influence and nudge users in a certain direction? Absolutely!”
No thanks. Do not want.
Regarding "persuasive design": This is the exact opposite of where design is headed today, what with "Time Well Spent" and all. Would've been great if the author addressed some of that criticism, and how to be more considerate towards the user.
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