• Sacha GreifSacha Greif, 5 years ago

    I'll take this opportunity to point out a few things many companies get wrong when writing this kind of announcement:

    • No images: images help a lot to understand what your product does at a glance. Especially if your audience is designers, making a good visual impact is extremely important.
    • Inward-focused: half the post consists of thanking collaborators. That's great, but the average reader won't care. The second paragraph does explain what the product does, but that's only about 25% of the post about the product itself.
    • Block-of-text syndrome: find the key marked "return" on your keyboard. Use it. Otherwise don't expect readers to actually read.
    • No obvious call to action. I have to scoll all the way to the bottom of the post to find a link to the product, and since Medium links are also black it doesn't really stand out much.

    If you're marketing something towards designers, I think it's super-important to give writing the same care as design itself. Otherwise, you won't stand a chance in a crowded market.

    7 points
  • Thomas Michael SemmlerThomas Michael Semmler, 5 years ago

    Seems a bit counterintuitive to have a platform for branding without the possibility to express Interface Interactions and motion.

    0 points
    • Espen Getz Harstad, 5 years ago

      We agree, and this is definitely something we are working on. That said, Brandpad is normally used to deliver brand identities and their assets and guidelines to clients — not necessarily as a document on how UI should work.

      0 points