11 comments

  • Account deleted over 5 years ago

    That video makes that product look really unappealing. Combined with the type it looks super clinical, and not tasty, which food needs to look before I'd want to buy it.

    4 points
    • Aaron Wears Many HatsAaron Wears Many Hats, over 5 years ago

      I actually disagree with your comment, but understand what you mean. To me, the product seems to be aiming itself at a higher-socioeconomic market than I'd expect a food product to be normally aimed at, but it gives me a sense of 'technology' being involved in it's production.

      If it were me, I'd have added some herbs or something to the scrambled... eggs?.. being prepared in the video so that it doesn't just look like a blob of mucus to start with. Other than that, I thought the minimal visual style was fairly well suited to the product (which also has fairly minimal labelling).

      5 points
    • Andy StoneAndy Stone, over 5 years ago

      Oh man. I was just finishing up some breakfast when that video came on. There should have been a warning or something.

      3 points
    • Mattan IngramMattan Ingram, over 5 years ago

      Eh gotta disagree, I'm currently hungry and love eggs and that video made me want some scrambled right now.

      2 points
  • Interested Curious, over 5 years ago

    The weight of typeface in that specific typeface on page makes it feel very default for some reason. Lack of caps doesn't help.

    I can't say I agree with the size and type choice of the copy.

    1 point
  • William Woodhead, over 5 years ago

    This website is lovely !

    1 point
  • Peter BinghamPeter Bingham, over 5 years ago

    Nice photography, but gotta agree – the egg video was a tad yucky!

    0 points
  • Dan WilkinsonDan Wilkinson, over 5 years ago

    Those scrambled eggs are definitely overdone >o<

    0 points