Nice site! And coincidentally, I literally just finished eating one of these from Bareburger in NYC. They're not quiiiite there yet but it's pretty shockingly close to a real burger.
Let’s see how 2.0 is...
im still into IK blue :/
This is nice, but the burger... not so much.
Where have you tried it? I’ve been looking forward to having one. Seems like a promising product to me.
Apologies for taking so long to get back to you.
I tried it at Bareburger in Brooklyn, which is an otherwise great burger joint for a "chain".
The taste is almost there. Not quite there, but it's pretty close. Close enough that I would forgive it if that were the only issue.
The texture is where the problem lies. It is far, far, far away from feeling like hamburger in your mouth and I could forgive that as well if it was an appealing feeling. I had it medium (which is warmer than I like it) and the center was essentially collapsed into mush when they brought it out. The outer edges sort of held their shape, but as soon as you bit into it, they collapsed into mush as well. It was... not very good. That's being polite.
I'm a meat eater, but I'm inclined toward cutting as much out as I can. I enjoy a quality burger or steak, but I don't have some ideological anti-vegetarian stance that made me dislike it. In fact, I went out of my way to try it because I really, really wanted to like it.
I'll wait for v2.0.
I’ve been following this company and others for a while now. plant based and ‘clean meat’ have the potential to disrupt a very unsustainable and cruel industry. I’m really excited about the potential impact. Seems like some of the biggest names in tech are too!
I'm pretty excited about it too. Personally, I eat meat daily, and don't see myself changing that... However I source, clean and dress most of it myself and really only buy meat if I'm running late to a barbecue haha. Also, in Australia, our farming processes are much cleaner, more humane and more sustainable than other places in the world with much higher population densities - and that's where the real boom will be. If you can get American fast food chains (for instance) to adopt the product, the environmental impact will be enormous.
I totally agree. Fast food adoption would be fantastic. It’s pretty much inevitable that this industry will change dramatically and soon if we hope to have a livable planet and feed the population. I think product replacement is going to drive this change as opposed to human behavior change...bc we know how much humans hate to change their behavior ;)
In the same boat here. Excited to see companies pushing industries forward. Alternative food sources which are healthier and more sustainable is a really interesting space. I'd love to have a part in a project like that.
Another good example of forward-thinking: https://exoprotein.com/
The website made me hungry. It works!
I like the layout, type, and photography.
The electric blue seems excessive (feels very jacked up on Addreal) and doesn't stimulate my appetite.
Can’t wait for these to come across the pond, to EU/RO!
I would love to get behind this and anything like it but we having nothing in the UK that I know of.
I don't eat meat anymore, but I still like the taste. I'm excited to have an Impossible Burger when it gets to Ontario.