9 comments

  • Andy StoneAndy Stone, 8 days ago

    Damn, I love everything about this art direction. Well done Chobani.

    For those who don't follow yogurt companies, they are a really wonderful group that has helped grow their communities, offered stable jobs, and they're run by an excellent CEO. We were doing research in the food/dairy space a couple of years ago and I really admired Chobani after learning about them.

    5 points
  • Colby Sato , 8 days ago

    Drop Dead Gorgeous!

    2 points
  • Scott ThomasScott Thomas, 7 days ago

    I like the new packaging. Feels like its an organic brand that you find a Whole foods. Also seems more kid friendlier, which is interesting. Mainly over Thanksgiving, I learned my all my 4 little nieces love that brand and ate so much of it.

    1 point
  • Jon MyersJon Myers, 8 days ago

    Rich, warm and approachable.

    The design, layout schemes that make good use of illustrations, copy and so on - definitely make them seem like a socially responsible company of integrity.

    Great story.

    1 point
  • Interested Curious, 8 days ago

    There are parts I like and dislike. The only packaging i feel like actually helped differentiate them in aisle (the purpose of redesign) is the flip packaging and the multi product packaging. The others dont push the envelope enough.

    Yes switching from photos to illustrations is risky in 2017 but isn't different from what the previous market leader already did (yoplait)

    The wordmark etc while well executed really come off as somewhat generic.

    1 point
  • Shashwat Amin, 6 days ago

    Damn that serif is gorgeous.

    0 points
  • Antek GrzankaAntek Grzanka, 7 days ago

    The logo is blurred on a retina screen.

    0 points
  • Dean HaydenDean Hayden, 7 days ago

    Great tone, a real visual treat but for the love of god stop with the whole central justification for copy. It might be different on desktop but it’s just really difficult to read and just feels awkward on mobile.

    If that was sorted the site would be even more beautiful-er.

    0 points
  • Darren Hoyt, 8 days ago

    Nice. And I just used Dropmark to save it.

    0 points