Do You Find It Hard To Design Your Personal Identity?

over 5 years ago from , Digital Designer at Bigger Picture Digital Agency

I've experienced my biggest design challenge over the last few weeks. It's Myself.

I'm a young designer starting to get into freelancing, I have a few clients but obviously want and need more. I feel to do this I need a website where people can see my work and contact me directly.

I tried to create a 'brand identity' for myself and must I say it's not going well at all.

Does anyone else have this trouble? Or have any ideas on how I can tackle designing an identity for myself.

Thanks, Conner


  • Olivier HeitzOlivier Heitz, over 5 years ago

    Form my personal work experience (20 years) I can tell you that it really does not matter (…as much as you might think). As a freelancer, self-branding is overrated. Of course, that does not mean that a good portfolio is not important. I'm just saying that you won't need a logo to get cool jobs. Personality is much more important! So don't put yourself too much under pressure to design the best logo/brand ever. Rather focus on people, networking and client work.

    2 points
  • Aurooba Ahmed, over 5 years ago

    I think most people struggle with this. It's hard to hone in on the main aspects of your personal identity that you want to highlight. It might be useful for you to treat yourself like a client. Go through the exact process you take a client through, and get feedback from designers and people you trust. And also remember this: it's not permanent, you can change it whenever you want, so don't put too much pressure on yourself. :)

    1 point
  • Dean HaydenDean Hayden, over 5 years ago


    What I found helpful was understanding the target audience. May sound obvious but it definitely steers tone, language and aesthetic.

    0 points