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Alternatives to Hotjar for form tracking?

almost 4 years ago from , UX designer

Hi All,

I have been testing Hotjar lately to analyze some aspects of the platform of the company I'm working for. At first, I thought that one of the most interesting Hotjar tools were the Form analysis reports. But, just my luck! this tool is not working on pages after login or session-based pages, so I guess I'll have to search for an alternative.

So my question is: does anyone have experience with a form tracking tool on a session-based platform? Which one would you say is the best? I know of specific services as Formisimo or Leadformly, and more general tools as luckyorange, mouseflow or clicktale. It would be great to hear about your experience with these or similar services.

Thanks in advance!

8 comments

  • Yannell RodriguezYannell Rodriguez, almost 4 years ago

    I switched from HotJar to FullStory and have not looked back. Incredibly powerful tool.

    https://www.fullstory.com/features/

    2 points
    • Paco Durán, almost 4 years ago

      This is great Yannell, but I miss a good form analytics tool, which is what I'm looking for in particular. Do you know if FullsStory has any option to track and analyze forms in a similar way to Hotjar or Freshmarketer? I couldn't find any information about this option on their page.

      0 points
      • Yannell RodriguezYannell Rodriguez, almost 4 years ago

        Hi Paco, FullStory has a slightly different way of analyzing forms. Through their funnel creation tool, you can set up a funnel based on the following: - Clicks - URL visits - URL visits (query/path/fragment/host) - Changes - Rage clicks - Error clicks - Dead clicks - Thrashed clicks - Abandoned form

        You could create a funnel to see all users who have abandoned a form AND have rage clicked. You could also setup a funnel using a series of clicks (clicks can be on any CSS selector).

        That was a long way of saying, yes, you can do some cool form analysis using FullStory. Hope this helps!

        1 point
        • Paco Durán, almost 4 years ago

          Thanks for answering Yanell. After consulting with my team we decided to try Freshmarketer, although it's true that FullStory could be a very good option if we were not satisfied with FreshMarketer at the end. I have to say that, for the moment, the assistance of FreshMarketer is very good and its interface very intuitive, similar to Hotjar. On the other hand, although Fullstory options for forms analysis are so complete, it's also true that counting the data we collect with our internal tool, with Google Analytics and with Freshmarketer, we can achieve a similar result to FullStory (not so visual and much less comfortable, of course).

          0 points
  • justin kent, almost 4 years ago

    Check out Freshmarketer (formerly Zarget). Similar features to Hotjar. We had to find an alternative due to Hotjar hosting data in Ireland and not the U.S.

    https://www.freshworks.com/marketing-automation/conversion-rate-optimization/form-analytics/

    1 point
    • Paco Durán, almost 4 years ago

      Thanks Justin! This one looks good. I'm going to test and compare Freshmarketer and Luckyorange. Hotjar is really a good product, but right now it is impossible to use its form analytics in our platform.

      0 points
  • Ian O'BrienIan O'Brien, almost 4 years ago

    Depends what you're wanting to do and how granular you're wanting to get.

    We've had great success with Heap Analytics which tracks all user clicks. You can use it to generate reports so you can see where your users drop off. Especially useful if it's a multi-step form.

    1 point
    • Paco Durán, almost 4 years ago

      Thanks Ian! Heap seems very interesting, but it's not the tool I'm looking for. But still I'll keep the link because it can be useful in the future.

      0 points