Take your best idea and throw it away
Man, this advice is gonna be hard to follow but I’ll try it. It forces you to think differently.
Thank you for sharing your insights, Gabriel.
Not sure the title really matches what is in the article, but I do like the content of the article
This is very true. Sometimes the point of design is to spend time understanding whether a product is a good idea and to say no, it isn't.
A common mistake is to skip the validation step and start working on a huge project only to find out nobody actually needs your product or is willing to pay for it. You shouldn't waste your time with design details if you don't even have an audience yet. Validate first, start small and go from there seems like a better approach :)