I find it pretty interesting that Apple is decorating their products with miniature people.
I've never seen Apple augment their product hero shots with any sort of overlaid graphics like this before because I thought it was their principle to not distract the product curves/shape.
Agreed. I really like it here though.
They're making the products feel big and distinct. I found it very visually interesting, all in a time where Apple's product pages seem to have fallen off a bit in quality (repetitive and predictable elements, super long copy, etc.)
The copy is really tied to the visuals too. "The perfect gift for those always on the move." has people climbing up an Apple Watch. "The blockbuster gift of the year." has people sitting on an Apple TV and looking at a huge screen like they're at the movies.
It's a nice way to integrate the holiday season without it being overbearing.
If someone really wants, they're more than welcome to buy me an apple watch for Christmas... :P