Good grief DN. Stop bitching that you have to participate a LITTLE bit to get a free design documentary. You think they produce this stuff (this one and the Design Disruptors piece) just for fun? No, it's their effort to do marketing that also provides value to the community.
In the last 3 years of using their product, their newsletters and outreach only seem to announce some new feature that makes their system better and my life easier. Support good advertising and marketing, because it's better than the alternative.
You’re over estimating the importance of this “adocumentary”.
It’s a marketing material I’m not going to give you my email just to view what is essentially an long advert.
I work at IBM and I become vaguely interested just because of IBM but I immediately closed the page when it asked for my “work email”. It’s a cheap and sleazy email-grab.
I sometimes use disposable emails, like the ones at https://10minutemail.com when I'm not certain at the value that something is going to provide me.
This is amazing! TY
If you don't want to pay the price of admission, just don't watch it.
Films take a ton of work to get done, and calling this one an "adocumentary" just because you don't like the company's marketing strategy is beyond offensive.
Get a fucking grip and stop being a dick about other people's work.
Yours truly, A former film-student
Each day I lose a little bit more respect for DN, not that much existed to begin with, but you know.
I’m already a paid Invision user, matter of fact I’m on their Enterprise account through IBM and they already have my work email. (to which they regularly send marketing email)
I decided not to enter them purely as a matter of principle.
As consumers we’ve become far too accustomed to having our privacy and emails abused. Every little thing you do, they try to trick you into signing up for some marketing newsletter. So much so that most of us have resort to having a disposable spam email account.
Call it a film if you want, at the end of the day it’s just another fancily made video aimed at selling Invision.
Signed, videographer who hates newsletters.
but this is business, how would you do it?
Right? This community baffles me.
Have the form at the end of the film, if you like what you see you can sign up for more content like that. Easy.
this is nice for the viewer, but it's like making a movie and saying 'everyone come and watch it for free, pay us if you like on your way out the cinema'..what percentage of people would pay?
Exactly as Todd said below. Let the user watch it, and kindly ask for their details afterwards or at least show a snippet/trailer before you ask for their details.
Better still send people who already signed up for their newsletter a direct link to watch it from their email.
I like your 'better still' option, I had to 'sign up again' to watch it
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Okay on the real though, it's not free. The price is a lead to use their product, & since they need to pay ~ $4 per lead that's how much value I'm giving them by putting my details in. I'm happy to do that if they provide the value upfront.
For a company, purely focused on design and user experience I love how they always have the worst ways possible to consume their content.
Want to watch design disruptors? Just fill out this application form to have a screening in your city- oh and everyone who goes to the screening needs to fill out this form with all their contact details.
Want to watch this short documentary? Just fill out all your details and you'll get access!
Invision please- give us value then ask for our details. It's so lame to do otherwise.
They want your email so they can shove newsletters and marketing email down your throat!
I'm okay with the occasional marketing emails, it's just that asking for my details before giving me a compelling reason as to why is lame.
you have to submit your email to view a documentary? No thanks !
Use this: email@example.com
Thoroughly enjoyed that, so cool to hear their team's stories. Launching a design system and design thinking at that scale is no joke.
Interesting ad I guess. Definitely an interesting project. Presented in a rather interminable and facile manner though. So many indy film tropes in an ad comes across as disingenuous. There is a designer towards the beginning that mentions that he had no intention of evangelising design process at IBM. A shame the filmmakers didn't share his succinct outlook.
I didn't feel like it was an advertisement at all - I found it really interesting to watch, and really enjoyed the 20+ minutes of free content.
I say "FREE" content because I simply put a bogus email in.. Honestly people, you can just type any email in.. I'm confused by the outrage over this...
I think everything has been said about this already. All I wanna say is that I refuse to pay with my data to get advertised to.